- A brand new report from Almedia, primarily based on Atomik Analysis’s survey, discovered 77% of cell devs have run reward-based advertising campaigns
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95% of builders utilizing reward-based advertising campaigns imagine this has given them a aggressive edge within the video games market, based on a brand new report from Almedia.
Exploring reward-based UA and PR campaigns, half one in all this Rewarded Returns examine has leveraged information from a web based survey by Atomik Analysis, by which 502 cell recreation builders answered within the UK and the US.
In accordance with that survey, 77% of cell recreation devs have run reward-based advertising campaigns and solely 5% of them haven’t felt a resultant aggressive benefit. 82% additionally famous that reward-based campaigns have outperformed extra “conventional” advertising strategies.
In the meantime, among the many 23% who haven’t used reward-based campaigns, 62% acknowledged considerations about “falling behind” and 43% intend to start utilizing them in 2025.
Adjustments and challenges
Whereas 64% of cell recreation devs take into account the present trade’s UA surroundings difficult, 54% shared that they’re optimistic about person acquisition turning into simpler in 2025.
Practically three-quarters of respondents, 72%, stated they supposed to extend their UA spending in 2025.
“The cell video games trade continues to navigate intricate technological and privacy-related person acquisition challenges. But our analysis exhibits that the tide could also be turning for the higher,” Almedia claimed.
In accordance with the survey outcomes, essentially the most vital problem within the present UA panorama is monitoring and measurement, a results of altering privateness rules over latest years. Consumer churn and excessive CPIs are the following most prevalent issues,
A sizeable 46% of builders shared considerations round fraud, equivalent to invalid visitors charges and advert fraud, and 12% don’t even belief some conventional UA sources in anyway. Then again, 34% said that they’ve “full belief” within the extra conventional UA sources.
Return on advert spend has additionally improved for 68% utilizing reward-based campaigns in comparison with different methods.
“Reward-based person acquisition has advanced from a channel as soon as considered with scepticism into a classy, data-driven method which delivers distinctive returns for gamers and advertisers alike,” stated Almedia founder and CEO Moritz Holländer.
“The numbers present this is not simply one other UA pattern, however a aggressive benefit which is shortly turning right into a non-negotiable a part of cell gaming advertisers’ advertising methods.”
It’s value noting that Almedia itself specialises in gamified promotion within the UA enterprise. Impartial company Atomik Analysis was recruited for the examine.
Half one of many Rewarded Returns report, which might be discovered right here, will probably be adopted by half two this March.
