So 961 is relaunching apparently (except it was all the time there and I by no means seen). However right here we’re – with the mainstream positioning already taken by Almaza, with Beirut Beer on a hit-and-miss mission, 961 had the “anti” positioning left for it for the taking. I imply, being “various” is nothing incorrect as a positioning particularly that 961 Beer prides itself as the unique craft beer in Lebanon since 2006 (right here).
961 Beer is relaunching with “do you might have the code?” (clearly as a wink to the 961 – in case you didn’t know that’s Lebanon’s worldwide telephone code). Oddly it does remind me very a lot of the Carolina Herrera 212 VIP adverts “are you on the listing?” (212 being NY’s telephone code as properly!). Now, the adverts clearly goal “rebels”, but in addition “passionates” (no, that’s not a phrase however heck it is promoting so something is allowed), “lovers”, “clubbers”, “believers”… Look, let me be sincere, each time there’s an advert that talks to the “alt” class of individuals I can’t however really feel they had been impressed by the unique advert that began all of it in Lebanon – Aizone “Vote” advert (right here).
Nonetheless, the marketing campaign stands by itself two toes. Is aware of what a part of the promote it needs to overcome, so for this alone, it deserves respect.
