Branded, the father or mother and organizer of Asia’s annual All That Issues convention and showcase occasion, is now a part of the Nodwin Gaming household.
Introduced Tuesday (April 11), the Singapore subsidiary of Nodwin has acquired a 51% stake in Branded, the full-service reside media specialist.
Monetary phrases weren’t disclosed.
As a part of the association, Nodwin, a part of Nazara Applied sciences, will purchase all Branded’s present occasion IPs, together with All That Issues. Additionally, Nodwin, one of many world’s main gaming and esports corporations, will “develop its community of worldwide sponsors to develop revenues from its reside enterprise because it continues its pursuit to develop as a sports activities media firm” with a concentrate on esports and gaming, reads a press release unveiling the acquisition.
Branded co-founder and CEO Jasper Donat says each events will faucet into enterprise synergies throughout APAC and past, with a view to increasing on its present occasions and IP, and co-creating new properties.
“Over the previous few years, Branded has reworked from a reside occasion IP creator and producer to a reside media firm,” he feedback. “We’re actually excited to turn into part of the Nodwin Gaming household and share their imaginative and prescient and dedication to the enterprise of rising media and leisure and the communities round them.”
Primarily based in Singapore, Branded produces All That Issues, which incorporates the Music Issues stream and complementary tracks on reside leisure, sponsorship, sports activities and extra. ATM is extensively thought of an important music convention within the area, with greater than 2,000 friends turning up in an everyday yr, organizers say. The 2022 program featured visitor audio system Common Music Group Lucian Grainge; Spotify’s international head of editorial Sulinna Ong; and TikTok’s international head of music Ole Obermann; and Adam Wilkes, president, AEG Presents Asia Pacific, amongst others.
“We share very related synergies be it our frequent love for gaming, sports activities, music, esports or leisure, so this was a near-perfect match,” says Nodwin co-founder and CEO Akshat Rathee, noting Branded’s IP “will add a brand new dimension to what we already supply.”
On the flip aspect, Rathee explains, we “will even take a look at the gifted Branded group taking our present IPs equivalent to Playground, The Premiership, NH7 and others worldwide.”
This yr’s ATM celebrates its “coming of age” 18th version, with a three-day-long business powwow at Hilton Orchard, which, once more, revs up for the Singapore F1 Grand Prix week.
