Radio ratings: Shock result as new leader crowned

Rock and footy station Triple M is the brand new king of Adelaide radio, taking the general lead and in addition hitting the heights within the closely-watched breakfast shift.

The second GfK scores survey of the 12 months may have warning sirens going off in a number of boardrooms, together with at Collinswood, with the once-dominant ABC Radio Adelaide now entrenched on the backside of the desk.

Combine, the perennial chief, may even be involved that its lengthy period of dominance is coming to a detailed.

In breakfast, Triple M’s long-running program fronted by Mark Ricciuto, Chris Dittmar and Laura O’Callaghan, is the brand new chief – the primary time in years that both FIVEaa or the ABC haven’t gained breakfast.

There’s a brand new chief on the town: Mark Ricciuto, Laura O’Callaghan and Chris Dittmar.

Triple M toppled earlier chief FIVEaa, with David Penberthy and Will Goodings’ present falling to second, with 13.6 per cent of listener share, and Triple M growing considerably from 12.9 to 14.2.

Lengthy-term breakfast contender ABC Radio Adelaide, fronted by Stacey Lee and Nikolai Beilharz, continued to lose viewers share and now sits in equal fourth place alongside Nova. Combine’s Ali Clarke breakfast present was the second greatest improver alongside Triple M, however nonetheless sits in sixth place, solely forward of Cruise.

GfK scores for survey 2, 2023, taken between February 5 and April 1.

Total, Triple M took the lead with 12 per cent of listener share, simply forward of earlier chief Combine on 11.9.

Nova has are available third, a drop of 1 spot, adopted by FIVEaa, SAFM, Cruise and the ABC.

The ABC’s scores have fallen off a cliff for the reason that center of final 12 months. In August 2022 it was the general scores chief, plummeting to final spot within the following survey. It was ranked final of the native stations within the first survey this 12 months.

At present’s survey, although, is a brand new low, with the station sinking to 7.2 per cent of viewers share – badly trailing its nearest rival, the AM traditional hits station Cruise, with 8.6.

GfK Adelaide radio scores, survey 2, 2023, by shift.

The issues for the ABC are throughout the roster. Whereas breakfast misplaced the very best quantity of listener share – 2.1 per cent – there have been falls in each different shift. The station is now the bottom ranking of the native stations within the morning, afternoon and drive shifts. Within the evenings, the place it as soon as competed healthily with FIVEaa for high spot, the nationwide broadcaster is now a distant fourth.

The morning shift chief is now Triple M, taking the mantle from Combine. Within the afternoons, Combine is hanging on to high spot, whereas Nova retains the lead in drive.

FIVEaa has prolonged its lead in evenings, with new announcer Leith Forrest placing on a wholesome enhance. Weekends are led by Combine, however solely simply forward of Nova and Cruise.

The demographic knowledge demonstrates the place this survey was gained and misplaced.

Triple M placed on large numbers within the 40-54 age group, the place it has taken the lead from Combine. The ABC is performing poorly with almost all ages demographic. It’s non-competitive in all age teams as much as the age of 55. Nevertheless, even with individuals aged 55 to 64, it’s ranked fifth.

Within the eldest demographic, individuals aged over 65, it performs strongest, however it’s dropping floor with this viewers as properly. It stays in third place behind FIVEaa and Cruise, however misplaced a big 1.9 share factors of viewers share on this survey.