The Dutch Salvation Army focuses on homelessness by taking a page from Balenciaga’s book.

From the web site “Really Destroyed” – The Salvation Military (The Netherlands)

Luxurious vogue home Balenciaga just lately launched its Paris Sneaker assortment, which featured 100 pairs of limited-edition ‘absolutely destroyed’ sneakers that value $1,850 (you’ll be able to see the pairs right here). As quickly because the photographs of the objects have been proven, many individuals have been up in arms. Wealthy folks masquerading as “poor” was the epitome of uncool, as well as glamorizing seen indicators of missing cash, or – worse – appropriating such indicators really does little to appease social socio-economic disparity.
A much less destroyed model of the Balenciaga sneakers, a so-called prêt-à-porter model which value, solely, $625 precipitated fairly a stir on social media.
Impressed by Balenciaga, The Dutch Salvation is launching Really Destroyed: an internet site which in showcases restricted version sneakers which have been worn out for years by folks dwelling on the streets, giving them a worn out side that isn’t handled, however as actual as their life circumstances. Every pair of really lived-in sneakers is exclusive and comes within the shoe dimension of the homeless one that wore them, along with a product description that offers perception on how the sneakers received to their really destroyed state.
In the mean time, there are 32,000 homeless folks within the Netherlands. Well-known Dutch vogue photographer Carli Hermès shot the true destroyed sneakers for the Really Destroyed web site. And the entire marketing campaign was spearheaded by Cloudfactory in Amsterdam.