Ryan-Thomas Shaw / Android Authority
TL;DR
- An FCC submitting for a OnePlus cellphone has proven how Oppo and OnePlus deal with rebranding.
- The submitting confirms that an upcoming funds OnePlus cellphone is an Oppo system.
Oppo and OnePlus have been inextricably linked for years, as OnePlus rebranded a number of Oppo units over time. This observe has continued in latest instances, and we’re anticipating to see extra rebrands after the 2 corporations merged late final yr.
Now, just lately filed FCC paperwork for a 4G OnePlus cellphone have shed some gentle on the rebranding course of. The OnePlus cellphone’s FCC itemizing comprises a letter from Oppo noting that this handset is definitely an identical to a beforehand disclosed Oppo system.
“They (OnePlus) want to market this product beneath their very own firm title,” reads an excerpt of Oppo’s letter. Try a screenshot of the letter beneath.
This isn’t the one noteworthy doc within the FCC submitting, as OnePlus additionally filed an inventory of modifications to the cellphone as a part of the rebranding.
These modifications embrace a brand new mannequin quantity (from CPH2387 to CPH2469), altering the corporate title from Oppo to OnePlus, altering the battery cowl to mirror a OnePlus brand, switching to a purple USB cable, eradicating the headset, switching to a 50MP+2MP rear digicam system, and adopting Oxygen OS 12.1.
We additionally get a have a look at the size (163.74 x 75.03 x 7.99mm) and affirmation of a 5,000mAh battery, however there isn’t a lot else to study from these paperwork. In saying so, the unique mannequin quantity (CPH2387) appears to be associated to the Oppo A57 4G, seen beneath.
This funds smartphone is already listed on the market in Thailand and packs a low-end Helio G35 chipset, 3GB of RAM, 64GB of storage, a 5,000mAh battery, 33W charging, and a 6.56-inch HD+ LCD display. The aforementioned OnePlus cellphone dimensions are additionally a precise match for the size seen on this product itemizing. So we’re guessing this can be an inexpensive Nord cellphone with little in the best way of aesthetic modifications.
However, the FCC submitting actually does a very good job of peeling the curtain again, giving us some perception into how OnePlus and Oppo deal with rebranded telephones from a regulatory perspective. It additionally exhibits simply how clear the businesses are exterior the media highlight in the case of the subject of rebranding.
