God of Conflict franchise is essentially the most worthwhile merchandise model for PlayStation, in keeping with a former Sony worker. Aaron Kaufman, who spent practically 8 years main advertising and marketing actions at Santa Monica Studio, claims that God of Conflict merchandise are the most well-liked gaming merchandise amongst PlayStation followers.
God of Conflict franchise licensing technique working wonders for Sony
As noticed by web sleuth Timur222, Kaufman’s LinkedIn profile mentions that Santa Monica Studio’s social media presence is “essentially the most extremely regarded” in PlayStation’s portfolio. 2018’s God of Conflict noticed the developer’s social media posts generate 187 million impressions and $1.8 million “earned media” through The Misplaced Pages of Norse Fable promotional marketing campaign.
Kaufman spent his time constructing “an genuine product creation course of to empower the creation of merchandise desired by the followers” and claims “God of Conflict has since turn out to be essentially the most worthwhile PlayStation model for gamer merchandise.”
Kaufman additionally revealed that 2015’s God of Conflict 3 Remastered bought 4 million copies to this point. He left Santa Monica Studio in early 2020 so it’s unclear if this determine is updated or displays gross sales via 2019.
One other fascinating tidbit of knowledge talked about on Kaufman’s LinkedIn profile states that Santa Monica Studio’s first cellular recreation, Fats Princess: Piece of Cake, achieved 1 million installs on Android and iOS.
