Drest, builders of the posh style cellular dress-up recreation of the identical title, has acquired £15m ($19m) in funding as a part of the continuing growth of Drest 2.0.
The funding comes straight from Drest co-founder and co-chair Graham Edwards. Drest has gathered vital consideration and funding from throughout the business, in addition to collaborations with quite a few high-profile style manufacturers comparable to Gucci and Prada. This new funding will go in the direction of scaling Drest, together with the event of a brand new “metaverse-enabled model” of their present title.
CEO of Drest, Lisa Bridgett commented, “We’re thrilled to have secured funding to assist us scale DREST, particularly in such a tricky market. That is testomony to the energy of our product supply and pipeline of concepts. We at the moment are able to take the enterprise to the subsequent degree, and supply a brand new one-of-a-kind expertise to our customers whereas sustaining the core parts of the sport. There’s an simple curiosity in gaming from the posh style and life-style industries and we’re very properly positioned to cater to this rising demand. We very a lot stay up for the subsequent chapter.”
Transferring from cellular to metaverse and extra
Drest has confirmed to be notably bold with their plans for his or her title. Earlier within the yr Drest introduced on web3 professional Henri Holm as CFO earlier this yr. It appears then that this newest funding is ready to dramatically speed up their plans to push Drest to a wider viewers.
What’s clear is that the studio’s metaverse ambitions mirror these of many who need to carry real-world manufacturers into the digital realm. And with main style manufacturers at all times angling for extra visibility, the digital world within the palm of almost ever participant’s hand could also be their golden ticket.
