10 Classic Acts Who Re-Branded

Whether or not in enterprise or music, re-branding is at all times a dangerous endeavor.

A real re-brand means taking an already established entity and giving it an overhaul. There’s an opportunity the brand new model could also be higher than the unique, however it’s additionally attainable you’ll alienate and drive away the very customers who made you profitable within the first place.

Simply additionally firms make the daring, and generally silly, determination to re-brand, many artists over time have determined to revamp, with varied ranges of success.

Jefferson Airplane has famously been by means of two totally different re-brands since changing into a profitable act within the ‘60s, with modifications in music fashion accompanying their new names.

John Mellencamp could also be identified to the world by his beginning identify now, however it took a very long time for him to achieve that time. A number of releases underneath the names Johnny Cougar and John Cougar Mellencamp present that even a legendary artist may be swayed by the heavy-handed strategies of promoting advisors.

Prince felt the necessity to re-brand when a dispute along with his report label reached a boiling level, whereas Cat Stevens was moved by faith to reexamine how he wished to be identified.

Within the case of Pleasure Division, re-branding additionally served as a rebirth. After the demise of singer Ian Curtis, the group knew it must evolve if it was going to maneuver ahead. Hit songs and a long time of success later, New Order’s determination has confirmed smart.

We highlighted 10 Traditional Acts Who Re-Branded beneath. Be aware: We have outlined a re-brand as an artist who already had success earlier than deciding to vary. So that you received’t discover traditional pre-fame identify modifications like Mammoth to Van Halen or Mookie Blaylock to Pearl Jam.