The future of Android tablets is tied to Samsung, not Google

The way forward for Android tablets is wanting brighter today. For greater than a decade, Google tried, failed, retried half-heartedly, deserted its large-screen initiatives, pivoted to Chrome OS then reverted that call, all with the eye span of Discovering Nemo’s Dory. Regardless of all of that, each Android on tablets and Android tablets are in place now.

The working system is best tailored for large screens, Google apps are wanting good on them, and there’s sufficient traction to get extra third-party builders concerned. From a {hardware} perspective, your selection spans from funds tablets just like the Samsung Galaxy Tab A7 Lite all the best way to the high-end Galaxy Tab S9 Extremely, passing by Xiaomi Pads, the OnePlus Pad, and Google’s very personal Pixel Pill.

So sure, as somebody who’s had an Android pill since 2011 and championed them for years solely to lose religion in 2020, I can’t resist feeling giddy about this redemption arc.

Is that this an phantasm, although? One other quick upward spell earlier than we trudge via the following stagnation part? I don’t consider so, and the explanation I’m optimistic about the way forward for Android tablets is just not Google. It’s Samsung, despite Google. And my argument is threefold: Samsung’s persistence, the economic system of apps, and foldables.

Over the course of Android’s historical past, Samsung has bulldozed its method via many upgrades, forcing Google to react and add options to the inventory working system. Fast setting toggles, multiwindow, dual-SIM help, stylus compatibility, and extra got here to Samsung’s gadgets earlier than they launched on the Nexus or Pixel line-up or in any official inventory Android model. Although Samsung wasn’t absolutely the first to implement every of those, it did it earlier than Google and insisted. Google had no selection however to standardize the characteristic and supply official APIs for everybody.

The identical factor occurred with tablets. Once more, Samsung wasn’t the primary Android pill maker, but it surely launched the primary Galaxy Tab in 2010 with Android 2.2 Froyo, method earlier than 3.0 Honeycomb was a factor. A yr later, Google introduced Honeycomb.

Since then, Samsung hasn’t let up, releasing one new pill after the opposite, insisting on offering a greater large-screen expertise, even when it needed to implement it by itself via One UI. Galaxy Tabs have gotten higher regardless of Google’s on-again, off-again dedication, culminating within the implausible productiveness and multimedia powerhouse that’s the Tab S9 collection.

So even when Google decides to vary focus once more sooner or later, even when it abandons the Pixel Pill line-up, I belief Samsung will preserve its head within the recreation. The corporate is extra centered and fewer capricious than Google, and it’ll preserve pushing for extra enhancements to the underlying working system. In any case, the 2 corporations should cooperate in the event that they wish to sort out the iPad-sized elephant within the room.

Samsung is aware of tips on how to promote merchandise. It is likely one of the best-positioned tech corporations on this planet with an official presence in almost each nation, logistics to make any competitor envious, and gross sales numbers that talk for themselves. That’s leverage.

So when Samsung decides to stay with a product or a characteristic, it shifts your complete business together with it. By occupying the second spot within the pill market and promoting greater than 20 million tablets a yr, the Korean large places itself able the place it may well’t be ignored. Builders flock to customers, and Samsung has customers; it’s so simple as that. Even when Google decides that its personal pill gross sales numbers aren’t sufficient to justify sustained improvement, it may well’t ignore Play Retailer earnings from individuals who’ve purchased Samsung tablets.

That’s another excuse why the way forward for Android tablets is in good arms. If extra builders are enthusiastic about making nice pill apps and video games or in adapting their present software program to a bigger display screen, that may solely be helpful to the ecosystem as a complete. Granted, we’re nonetheless removed from Samsung having an Apple-like stranglehold on pill builders, however we’re nearer to it now than we’ve ever been.

All the good issues we’re seeing with Android on tablets in the present day are owed to foldables. Simply suppose again to a couple years in the past; Google was all about Chrome OS on tablets then poof! None of that mattered anymore. The introduction of the primary foldables and Samsung’s Galaxy Z line-up compelled Google into a unique path. It renewed the corporate’s dying curiosity in Android improvement for bigger screens and kickstarted the Android 12L undertaking, which was later merged into inventory Android.

It’s straightforward to see that we’re transferring in direction of a future the place extra of the gadgets we stock will fold in some form to turn out to be smaller and extra transportable. No matter type these foldables take, Android should proceed adapting to their bigger screens to outlive. So until Google desires to drop the ball on the following evolution in private computing, it has to maintain investing assets in foldable and pill improvement. It simply can’t afford to disregard that market.

The way forward for Android tablets is vibrant, although they is probably not tablets within the conventional sense. They is perhaps giant slabs, they could fold in half, or they could fold on two or extra axes to turn out to be smaller phone-like gadgets. Oh, they may even be wearable or projectable!

That’s to say, I really feel like we’ve reached a turning level within the story of Android on bigger screens. And the way forward for the platform is now not solely linked to Google’s capricious whims. There are larger forces at play and their title is Samsung.