YUNGBLUD has launched the official music video for his deeply private anthem “Lowlife,” his most up-to-date single that got here out June 7.
Directed by Priya Minhas and YUNGBLUD, the video follows the 25-year-old and his miniature counterpart, a illustration of the singer’s youthful self, swaggering by way of the streets of Camden City, London. Cheeky, mischievous, and painfully endearing, the duo’s tender relationship finds Yungblud connecting with and accepting along with his childhood self, a child whose oddball and misfit persona was finally his ticket to success.
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“I needed to be strolling aspect by aspect with my youthful self, guiding him by way of a fucked up world based mostly on actual recollections and other people I’ve encountered in my life,” YUNGBLUD shares. “Nearly a message to myself saying that life doesn’t all the time should be so deep and there may be magnificence to be present in chaos and alternative in catastrophe.”
With nostalgic cuts of childhood debauchery, the video is an impish, but wistful encapsulation of YUNGBLUD’S schooldays. “I needed to make one thing that seemed like emo Shameless or St Trinians on Acid,” the pop-punk singer explains. “This video is totally bonkers.”
The official music video for “Lowlife” comes as YUNGBLUD nears the top of his wildly profitable North American leg of YUNGBLUD – THE WORLD TOUR, produced by Dwell Nation.
See the “Lowlife” official music video beneath.
