I’ve beforehand disclosed that on the company the place I used to be we had the Lebanese Forces account the place we needed to create an annual mass advert yearly (fortunately, I had a significant hit again then). And likewise I used to be at all times very partial as to how they know their viewers and what works for them (see 2022, and 2021 which additionally comprises a mixture of earlier editions). This 12 months, one thing is off. “For liberty to stay ours” – on paper the thought is nice, however give it some thought: it has nothing to do with the annual mass or with the martyrs or guarantees something substantial (evaluate it to the basic “ta tdall jrasna tde2” – in order for our bells to stay ringing – a rallying cry for the Christians in the course of the battle). I feel there’s only a very “obscure” aspect there. Perhaps in the event that they promised one thing concrete, or in the event that they went again to the adverts that labored, they’re going to know it’s about honoring the lifeless in some way.
