It’s day one in every of Pocket Gamer Connects Helsinki 2023, and we’ll be bringing you protection from our occasion because it occurs. It is not too late to seize a ticket for day two, or attend just about with our digital ticket permitting you to rearrange conferences plus achieve entry to all of the classes on video after the present.
One key facet of any PGC occasion is the talks and tracks, with particular person talks by a number of the sport trade’s brightest and greatest divided into particular person tracks by matter.
On the Advert Insights observe, Božo Janković, head of monetisation at GameBiz introduced a chat entitled “What to do to maximise your advert income”.
Shifting with the instances
The speak lined the “steady and speedy adjustments” within the cell video video games trade and the way advert monetisation is only one facet that’s ever evolving and altering how builders and advert monetisation managers should “adapt to optimise their advert efficiency”.
One of many key factors touched upon was Google’s Adverts intentions to maneuver towards actual time bidding auctions for apps. This modification has been delayed till subsequent 12 months however studios nonetheless want to organize for the adjustments forward as “this can have an effect on eCPM and total advert monetisation” famous Jankovic, describing Google bidding as “the sport companions apocalypse”. “Builders ought to start to organize for these adjustments now, as the method might take months and the present date for these adjustments is January 16.”
Plus there can be extra necessities for displaying advertisements sooner or later. This consists of advertisements that must show what data was used to truly goal the consumer, interstitial advertisements have to be straightforward to shut and should even be clearly marked as advertisements. Lastly, one other new addition will see that customers should be capable of report an advert from throughout the app itself.
“Whereas the cell video games market is an extremely fierce and passionate area, adjustments in transparency and monetisation techniques are making it troublesome for a lot of builders. That is very true for indie devs that must adapt to those new adjustments shortly to make sure that their sport is focusing on the appropriate gamers.”
Wish to be a part of us at Pocket Gamer Connects Jordan 2023?
Could not make it to Helsinki? Don’t fret, Pocket Gamer Connects returns later this 12 months in Jordan, November 4 – 5 2023. Do not miss it!
Discover out extra concerning the occasion and get your tickets right here!
