- A few of McDonald’s former Russian franchisees are nonetheless utilizing its branding.
- “In fact we’re not completely happy about this,” Oleg Paroev, the CEO of Vkusno & tochka, informed Reuters.
- Vkusno & tochka has changed a lot of the McDonald’s restaurant, and has a special emblem and menu.
Some former franchisees of McDonald’s Russian eating places are nonetheless utilizing its branding – and the CEO of the chain that took over a lot of the websites is not completely happy about it.
Russian businessman Alexander Govor purchased nearly all of Russia’s McDonald’s eating places after the burger large give up the nation following its invasion of Ukraine. The eating places started reopening on June 12 with a new menu, emblem, and title – Vkusno & tochka, which interprets as “tasty and that is it.”
“We do not have the best to make use of some colours, we do not have the best to make use of the golden arches, we do not have the best to make use of any point out of McDonald’s,” new proprietor Govor informed Reuters.
Although Vkusno & tochka nonetheless makes use of the identical components and tools to make dishes, there are some main adjustments.
The Huge Mac has been taken off the menu, branded packaging has been scrapped largely in favor of plain bins and bigs, and the brand, whereas nonetheless resembling an “M,” has modified dramatically.
Kirill Kudryavtsev/AFP through Getty Photos
However the identical is not true of all the previous McDonald’s franchise eating places. Although the overwhelming majority of McDonald’s eating places in Russia have been owned by the corporate, round 100 have been owned by franchisees. A few of these places are persevering with to promote Huge Mac burgers underneath a special title and are utilizing packaging and digital screens with McDonald’s branding, Reuters reported.
“In fact we’re not completely happy about this,” Oleg Paroev, the CEO of Vkusno & tochka, informed Reuters. However regardless that persevering with to make use of McDonald’s model violates Russian regulation, Vkusno & tochka has no rights to the model so cannot take authorized motion, he mentioned.
Paroev mentioned that round 100 of McDonald’s former Russian eating places hadn’t been purchased by Govor. He mentioned that Vkusno & tochka had urged that the previous franchisees be a part of the brand new model, and that one had already agreed.
In contrast to Vkusno & tochka, the ex-franchisees not have entry to McDonald’s previous suppliers, Paroev mentioned.
“It is a thriller to me what merchandise are bought there,” he informed Reuters, talking about eating places in prepare stations and airports. “However I can say with certainty that it’s completely not the identical merchandise or components that have been beforehand bought at McDonald’s.”
Paroev informed Reuters that Vkusno & tochka bought a file 120,000 burgers on its opening day and that the chain deliberate to open 1,000 eating places inside the subsequent 5 years.
