WTF?! Find it irresistible or hate it, Blizzard is infamous for its advertising and marketing campaigns relating to selling AAA titles. The Diablo and Trendy Warfare writer has employed each tactic conceivable, from building-sized adverts in New York and Las Vegas to secret cellphone messages leaking recreation reveals and intel. By no means one to be outdone, the corporate’s newest marketing campaign selling Diablo 4 Season 2 has as soon as once more upped the ante, providing taking part gamers an opportunity to win a blood-infused PC of their very own.
This week Blizzard launched information of its newest promotion for Diablo 4’s Season 2 Blood Harvest. In the course of the promotional interval, taking part gamers can earn in recreation gadgets and the prospect to win a high-end customized PC infused with actual human blood. You learn that proper. Diablo 4 followers can enter to win a PC infused with actual human blood.
Whereas it seems like pure advertising and marketing horror, the marketing campaign is definitely designed with the perfect of intentions and as a play on the present season’s crimson theme.
The promotion options Blizzard’s real-life blood harvest, a blood donation drive to assist donation facilities “harvest” 666 quarts of life-saving blood between October 20 and November 20. In the course of the promotional interval, U.S.-based gamers can take part by donating blood at any certified donation heart and logging their contribution by way of the Blood Harvest web site.
Give blood 𩸠unlock loot �”ï¸Â
Donate blood at your native clinic to assist unlock
in-game rewards for all #DiabloIV gamers.https://t.co/YfNO0kkQKr pic.twitter.com/15f3ducDCl– Diablo (@Diablo) October 20, 2023
Based on the promotion, Blizzard will unlock Crimson-coated weapons, armor, and mount cosmetics after hitting 33%, 66%, and 100% of its donation targets. The promotion will even have fun reaching 100% of its objective by gifting away a decked out customized PC infused with human blood.
Along with the blood, the PC will embrace a GeForce RTX 4090 on an EK Quantum Vector waterblock, Intel Core i9 CPU, 64GB of DDR5 RAM, and loads of storage. The put up notes that the PC giveaway can be open to any entrants over the age of 18 and never solely those who donated blood through the promotional interval.
Introduced in early October, Diablo 4’s Season of Blood provides a brand new vampiric mechanic to this season’s gameplay. The brand new mechanic permits gamers to unlock and leverage greater than 20 totally different vampiric powers designed to additional strengthen their characters.
In true Blizzard vogue, the brand new seasonal replace was launched full with a damaged goal and reward system, bugs that inadvertently disabled crossplay capabilities, and a damaged battle go system that left gamers unable to assert rewards.
Luckily for everybody concerned, Blizzard has been capable of shortly handle these and different points, reversing its course and doubtlessly avoiding a rollout much like its disastrous Season 1 launch.
