Work with the Corporate Venture Capital Team at Avery Dennison!

Avery Dennison is launching Cohort 03, a program growth that includes new challenges and a worldwide attain to the quickly maturing AD Stretch accelerator. Cohort 03 focuses on three problem areas: the event of next-generation power storage supplies, maximizing client experiences, and bettering sustainability. This system welcomes startups from throughout the globe to collaborate in tackling tangible enterprise points.

AD Stretch is a pilot-based accelerator program for startups with confirmed gross sales and go-to-market expertise, the power to innovate, and the vitality to have interaction with Fortune 500 firm Avery Dennison. The accelerator goals to unite the monetary, R&D, and huge technical sources of Avery Dennison with startups to create impactful options.

Hear from Melissa Tse and Lemuel Lim of the Company Enterprise Capital staff at Avery Dennison

We spoke to Melissa Tse, Head of Enterprise Investments at Avery Dennison, and Lemuel Lim, Enterprise Affiliate, Enterprise Investments at Avery Dennison, about AD Stretch Cohort 03. Learn in regards to the workings of the AD Stretch accelerator and discover how you’ll collaborate with the Company Enterprise Capital staff to develop what you are promoting.

Melissa Tse, Head of Enterprise Investments, Avery Dennison

Lemuel Lim, Enterprise Affiliate, Enterprise Investments, Avery Dennison

With the applying submission for AD Stretch closing on seventeenth November, are you able to introduce Avery Dennison’s Company Enterprise Capital staff and its position throughout the group?

The Company Enterprise Capital staff engages with startups, buyers, firms, and different ecosystem companions to collaborate on alternatives the place a Fortune 500 firm leverages its scale and capabilities to speed up novel innovation that addresses international vital wants.

By way of partnerships and investments, the staff is targeted on cultivating strategic relationships that additional our enterprise-wide objectives, a lot of that are in focus for this third cohort of AD Stretch.

How will the Company Enterprise Capital staff collaborate with and drive worth for AD Stretch program contributors within the upcoming third cohort?

Given the distinctive position we play in selling symbiotic innovation amongst events externally within the ecosystem and internally throughout the enterprise, the Ventures staff gives insights into disruptive developments out there and the emotions of different corporates, buyers, and startups.

With that data, startups could make as knowledgeable of a call as doable whereas contemplating their progress trajectory. As these program contributors contemplate their subsequent progress section and lift outdoors capital, we’re a prepared useful resource to information them in these fundraising processes.

With collaboration throughout innovation features resembling AD Stretch and Ventures, Avery Dennison helps program contributors all through the a number of levels of their lifecycle.

With three distinct themes, spanning power storage supplies, buyer experiences, and sustainable packaging, why is AD specializing in these numerous challenges?

At present, Avery Dennison has grown to be a worldwide firm that has developed merchandise and applied sciences that individuals work together with each day. However innovation is about addressing tomorrow’s ever-evolving wants.

Materials science is in our DNA, and as international power wants develop into extra advanced, and as security and sustainability are valued as a lot as efficiency, we’re uniquely positioned to advertise these worth propositions with our applied sciences and scale.

As our on a regular basis lives develop into more and more extra digital, we now have enabling applied sciences to bridge the bodily and digital worlds. We are able to create not simply merchandise, however linked merchandise. And by doing so, the info we acquire can affect how we optimize our provide chains, how we promote sustainability, and the way we empower manufacturers to offer extra customized experiences for shoppers.

Are you able to elaborate on a typical day throughout the Pilot Part of the AD Stretch accelerator?

Our pilots in AD Stretch are actually numerous by way of how we collaborate with startups. For some corporations, we help R&D and speed up the product improvement course of. For different corporations, we allow product testing and commercialization with our clients and different ecosystem companions.

We give attention to what might be most useful for every startup in AD Stretch and determine the appropriate construction and framework to execute on that imaginative and prescient.

Would you prefer to share with potential candidates any fond reminiscences from earlier cohorts of AD Stretch?

One of many highlights for me (Melissa Tse) with the AD Stretch program entails certainly one of our latest pilots with Moree.

Moree was an organization in our second cohort that developed a reusable packaging resolution to switch single-use plastic baggage and movies. We had been in a position to introduce Moree to one of many corporations in our enterprise capital portfolio, The Trendy Milkman, which delivers farm recent groceries in sustainable packaging to shoppers.

Collectively, The Trendy Milkman, Moree, and Avery Dennison had been in a position to check and pilot Moree’s resolution with The Trendy Milkman’s clients. Discovering extremely strategic alternatives like that is at all times so nice, particularly when everybody on the desk is obsessed with working and collaborating collectively! (see Moree’s case research beneath)

Do you have got a private message to share with modern corporations who’re considering of making use of?

I’ve (Lemuel Lim) sat throughout from and labored alongside entrepreneurs my whole profession, and I’m extremely grateful to play my small position in selling innovation throughout the ecosystem.

Supporting AD Stretch has been a spotlight of my time with Avery Dennison, and it’s due, largely, to the wonderful entrepreneurs we work together with, and the chances that we discover collectively. Whereas I love the Avery Dennison of in the present day, I additionally acknowledge that we had been as soon as a startup as properly. As we glance again on our roots, our humble starting in 1935 was outlined with one brilliant concept. Luckily for us, Stan Avery’s concept caught (no pun supposed!).

With AD Stretch, we’re channeling our historical past and supporting entrepreneurs in their very own humble beginnings, taking a brilliant concept and making it one thing extra. With that very same spirit on this third cohort of AD Stretch, we’re constructing wonderful options with lasting affect, and we might love so that you can be part of it.

Key Deadlines & Program Timeline

The applying deadline is approaching! Hurry, submit your software by November 17, 2023!

• Startup Choice: January 2024
• Pilot Part: January – August 2024
• Demo Day: September 2024

Why Be part of AD Stretch Cohort 3?

AD Stretch companions with entrepreneurs in some ways, together with minority fairness investments, joint improvement agreements, non-recurring engineering tasks, reseller relationships, and different types of strategic technical and business partnerships. Uncover all the advantages of becoming a member of this system:

• Pilot Funding: a singular alternative to experiment with a paid pilot challenge.
• Speedy Development: develop your buyer base and scale up with a globally acknowledged chief.
• Materials Science Mastery: leverage Avery Dennison’s huge expertise in materials science management to revolutionize your merchandise and options.
• World Community: entry a singular community of trade specialists and mentors who can flip your startup into a worldwide phenomenon.
• Demo Day: showcase your progress to trade companions, buyers, and media within the extremely anticipated AD Stretch Demo Days.

Additional, AD Stretch doesn’t take fairness. The pilots might be funded as per the settlement between you and your program lead. This system will give you networks, help, and steerage, and AD Stretch will make introductions to assist along with your funding and scaling objectives.

AD Stretch Boasts a Robust Monitor Report

In simply 18 months, the AD Stretch accelerator program has grown from launch mode to a thriving program that fielded over 500 purposes from over 35 international locations and created pilot packages for 14 startup companies. Learn extra about two pilot examples from earlier AD Stretch cohorts:

Cellr unlocks the potential for client engagement

Cellr develops a cutting-edge client engagement platform. By leveraging digital ID applied sciences from Avery Dennison, model homeowners are actually empowered with a user-friendly resolution to raise their methods and join with shoppers. The patron engagement instrument reimagines entry to linked and updatable packaging, customized interactions, and data-driven insights for smarter strategic decision-making.

Moree helps meals manufacturers ditch single-use packaging

By way of its reusable packaging system, Moree affords flatpack packaging to manufacturers on a pay-per-use foundation and straightforward returns. It makes use of digital rewards for its clients to allow the reuse mannequin. The startup makes it simple for meals corporations to modify to reusable packaging with its modern Reusable Packaging as a Service. Moree additionally tracks stock, orders, and environmental financial savings by way of its platform. Along with Avery Dennison, Moree will assist manufacturers take a giant step in direction of zero waste whereas encouraging extra sustainable existence.

Prepared to hitch AD Stretch and unleash the potential of your modern enterprise?

Click on right here to use & hurry! Functions shut on November 17, 2023!

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