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| Paintings by Tarek Chemaly |
There. It is official.
Lebanon suffered 69% loss in advert spent between 2020 and 2021 as estimated by IPSOS.
For the complete breakdown of the figures within the Arab area and the GCC please do the unique article in ArabAd (right here). As ordinary, the yearly reveal of the figures creates a yes-no-maybe storm with some agreeing and different disparaging the numbers.
Nonetheless, the small miracle appears that in Lebanon, there was an advert spend of 57 million USD in 2020. That is very stunning contemplating how the whole lot had already damaged down by that time and issues have been spiraling uncontrolled. There was a prognosis that advert spend would go down 90% in 2020 and that the projected determine was 100 Million USD or 25 USD per individual (estimating Lebanon’s inhabitants is 4 Million – and excluding the Syrian refugees which at one level have been 1 or 1,5 million) – see right here.
The determine ended up 57 million not 100 making the advert spend in Lebanon in 2020 really 14,25 USD.
Which brings us to 2021 which witnessed -69% loss by way of advert spend to succeed in 18 million – an abysmal determine if there was ever one. Or – look ahead to it… 4,5 USD per individual.
Comparatively, KSA witnessed a development of 96% to succeed in 1.520 Million {Dollars}.
So right here we’re, the numbers are out, and they’re actually bleak.
Replace:
This got here instantly from trusted supply Naji Boulos
“Many advert professionals agree that the advert spend in 2021 was most 10 tens of millions. Ipsos all the time inflate the numbers to make Lebanon look good. So in actuality we’re at round 2.5$ per capita.”
