Gamescom has expanded its occasion sequence by merging with Brazil’s Unbiased Video games (BIG) Competition to kind Gamescom LATAM.
BIG Competition first fashioned in 2012 with the goal of selling Brazil’s video games trade to the broader world. Through the years, the occasion has grown in stature, welcoming 50,000 attendees at its 2023 present.
Following its merger with Gamescom, the brand new LATAM occasion will proceed to function each B2B and B2C segments. The BIG Competition identify will likely be retained for an space devoted to selling impartial video games to attendees.
Occasion companions embrace Gamescom Cologne and Singapore organiser Koelnmesse, German video games trade affiliation Recreation, Massive Competition, and CCXP creator Omelete Firm.
Massive Competition CEO Gustavo Steinberg will stay in the identical place for the newly fashioned Gamescom LATAM.
The present can have “strategic assist” from the state authorities of Sao Paulo. Organisers mentioned they hoped to advertise video games all through the town throughout the occasion.
Gamescom Latam will happen between June twenty sixth and thirtieth on the Sao Paulo Expo in Brazil.
The Brazil present marks the third occasion within the Gamescom sequence, with the present heading to Cologne on August twenty first to twenty fifth and Singapore on October seventeenth to twentieth.
You’ll be able to learn our full unique interview with Recreation MD Felix Falk and Gustavo Steinberg on the merger right here.
“Expanded visbility”
“The creation of Gamescom LATAM corresponds to the popularity by the world’s largest gaming firms of Brazil and Latin America as central territories,” mentioned Steinberg.
“It is usually an essential alignment between two occasions that already had the identical nature: for each Gamescom and BIG Competition, celebrating the world of video games and gaming communities by exhibiting the latest releases, the most effective video games and a lot extra to followers.
“It is for that reason that BIG Competition will live on as one of many areas inside Gamescom LATAM, attracting the most effective impartial video games from all over the world as we’ve got been doing since 2012, however now inside a platform with a lot expanded visibility.”
Recreation MD Felix Falk added: “We’re very a lot trying ahead to bringing Gamescom to Brazil along with our companions. Latin America and particularly Brazil are thrilling rising markets: the neighborhood and the video games trade are rising strongly, and Gamescom LATAM is ready to grow to be the house for each plus many visitors from all around the world. As a result of Gamescom 2023 in Cologne clearly confirmed that: The worldwide video games trade wants occasions. We’re completely happy to have an distinctive and highly effective set of companions to make this occur.”
