Chief Inventive Officer and Director/Expertise Designer Alex Lieu informed IGN, “That was it. Actually, individuals simply discovered these playing cards. They began taking photos and posting them on boards. Digg was a very large factor at the moment. There was no URL, nothing like that — however somebody went to IBelieveInHarveyDentToo.com, and there was an image of the identical Harvey Dent poster that had been tagged by the Joker. And the web site stated, ‘Hey… if you wish to make your vote actually depend, give me your e-mail.'”
Each e mail handle unlocked a single pixel of the primary picture of Heath Ledger because the Joker.
Alex continued, “We by no means underestimate what occurs when thousands and thousands of individuals get collectively and attempt to resolve one thing. It took 97,000 e-mails [to unlock the Heath Ledger Joker photo]. The primary, like, 20,000 or 30,000 have been speedy — after which it slowed down, after which individuals have been attempting to run scripts and stuff, which we blocked. So that they needed to Digg it, and go to all comic-book boards and film boards to get sufficient individuals to crowdsource. Through the 20 hours [it took to unlock the image], individuals have been Photoshopping what they thought it was going to appear like. And it was so extremely correct.”
