Cell video games developer MAG Interactive is understood greatest for its phrase and trivia video games, with its portfolio of Primetime, Phrase Mansion, Phrase Domination, Wordzee and extra having been downloaded greater than 350 million occasions.
And as 2023 approaches its finish, MAG has launched its yearly monetary report revealing simply how prolific this portfolio has change into. Amongst its successes, MAG has seen eight million new installs this yr, with 13 million distinctive gamers throughout 195 international locations participating with {the catalogue} over 308 million hours.
Total, web gross sales in 2022/23 grew by 10% over 2021/22, touchdown this as MAG’s most profitable yr on document. This was pushed by an increase from $0.062 per energetic person to $0.074 prior to now yr.
MAGic outcomes
MAG Interactive’s web gross sales of SEK 362 million ($34.6 million) this yr are attributable in no small half to the developer’s US fanbase, comprising 42% of its market income at an enormous lead over its second-biggest market, Germany, with 24%. The Swedish market is at present the third-biggest contributor at 6%.
Notably, the US market’s spending has not solely been the best however has been over-proportional this yr, with solely 20% of downloads coming from the area. This additionally makes the US a smaller marketplace for MAG video games than Germany, representing 26% of installs. By downloads, France has come third amongst particular person areas with 13%.
MAG’s quarterly breakdown exhibits curious outcomes with a fall every quarter from SEK 97.3 million ($9.3 million) in Q1 to SEK 80.1 million ($7.7 million) in This fall – fairly the inversion from final yr’s common rise from SEK 69.8 million ($6.7 million) in Q1 and SEK 90 million ($8.6 million) in This fall. Actually, MAG has carried out worse in H2 this yr than final, but even so had such robust leads to H1 that it has damaged MAG’s income data nonetheless.
Its progress may be attributed partly to elevated advertising for Wordzee – MAG’s largest revenue-earning recreation of the yr – and QuizDuel’s tenth anniversary celebration.
As for its playerbase, MAG had a 62% male viewers and 38% feminine this yr.
“The final three years’ common income progress fee is eighteen%, whereas being constantly worthwhile on a yearly foundation,” famous MAG CEO Daniel Hasselberg, who marks 10 years within the position this yr.
“Our subsequent massive milestone is to develop revenues to 500 MSEK per yr, which permits us to attain an EBIT margin of 20% given our organisation’s dimension and the profitability profile of our person acquisition (UA) investments. This continues to be the purpose we work in the direction of with full focus.”
Consumer acqusition has been an expressly necessary issue for MAG all through 2023, and finally, it seems to have paid off.
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