Digital Arts has introduced a rebranding of its in-house Frostbite engine, noting that the choice comes as a mirrored image of its “renewed give attention to partnership” whereas stressing that its builders are free to work on any recreation engine they see match.
The Frostbite engine is a extremely in style alternative for builders at EA, and was initially customary by DICE to energy its multi-million promoting Battlefield franchise. As well as, the engine was additionally utilised by BioWare for Anthem and Mass Impact Andromeda, and extra just lately, powered the Useless House remake.
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This rebrand displays who we’re in the present day and indicators not only a visible shift for Frostbite, however a philosophical one, with a renewed give attention to partnership with our groups and creators. Over time, we’ve been working hand-in-hand with recreation groups throughout EA to know their improvement and expertise wants higher, prioritizing adjustments that create extra flexibility for innovation and a constructive person expertise for builders.
The brand new Frostbite brand has additionally been revealed (you’ll be able to see it above within the picture beneath the title of this very article), which is described as “innately human” by EA. It additionally mentioned that it acts as a degree of connection, retaining us in contact with our previous and everybody who has contributed to Frostbite.”
[Source – EA Press Release]
