Nacon, a online game firm that owns Large Ant Studios (Cricket 24) and Daedalic Leisure (The Lord of the Rings: Gollum) studios amongst others, feels that there are just too many video games on the market, and feels that the COVID-19 lockdown is the first motive behind it.
Nacon’s head of publishing Benoit Clerc made the assertion in an interview with GamesIndustry.biz. He stated, “There are too many video games at present available on the market. We’re seeing right this moment the outcomes of funding made after [Covid] when the market was bursting, and each sport was making some huge cash so there have been loads of investments being made.”
He added that the video games we’ve got proper now are the results of the funding made two or three years in the past throughout the COVID-19 interval, and now there are “just too many for purchasers to have the ability to play them.”
Plethora of video games on Steam
There are certainly tens of 1000’s of latest video games available on the market as Valve had just lately revealed that over 14,000 video games have been launched on Steam in 2023. This broke the information at Steam, and we’ve already had 510 video games launched in 2024, as per SteamDB.
Clerc talked about Steam as nicely, highlighting that “whenever you have a look at Steam some days, there are 50 or 60 video games launched in at some point solely so it is tougher to get sufficient traction to show a sport. We’re seeing releases which might be and not using a day one, to make use of the outdated retail expression, with none publicity of a title that has been correctly marketed.”
He continued, including that that is why he’s “spending $200 million on promotion” and Nacon is focusing on players who’re obsessed with sure genres, and giving an instance of WRC, Ravenswatch, and Cricket 24. “They know the game and sport mechanics very nicely, and I want builders in entrance of that who’ve the identical experience and share the identical ardour to ensure that these two teams to speak collectively.”
Apparently, Clerc additionally claims that video games that shouldn’t have a super-specific angle to cater to an viewers can discover themselves in a tough spot since “the requirements by way of manufacturing values, size of expertise and data of our medium from clients are going up.”
Talking about Nacon once more, he provides that the corporate is “ready for innovation, so we do want to speculate greater than we did previously, like every other mid-tier writer.”
