Joao Costa is the CEO and founding father of Replai, which makes use of an progressive data-to-ads course of to generate cell video creatives.
Replai helps prime cell video games studios around the globe, counting over $5 billion of ad-spend per yr, processed by its video era platform.
Costa is one in all greater than 250+ skilled audio system delivering 29 convention tracks at Pocket Gamer Connects London on January twenty second to twenty third. We requested Costa to inform us extra about their upcoming discuss, entitled ‘AI video is Already App-ening’, in addition to get their opinions on the newest trade tendencies.
PocketGamer.biz: Please give us a abstract of what you’re talking about and why it’s necessary.
Joao Costa: How is video AI already reworking methods of the largest cell video games firms on the earth? What can video AI actually do? Can it get movies instantly from the gameplay? How does it work and what are the concrete impacts? What benefit are cell gaming firms getting by embracing AI video?
What’s the commonest mistake you see being made within the video games sector?
The absence of data-driven processes from ideation to testing.
The place are the subsequent massive alternatives within the cell video games market?
Incorporating AI in your video creatives to construct a data-driven course of.
What’s your greatest aspiration/aim in cell gaming?
To construct AI that empowers our cell video games to lift to the epicenter of gaming experiences.
What do you assume the subsequent massive disruptor in cell video games will probably be?
The price of manufacturing approaching zero will convey “infinite content material”, the place knowledge to make selections will probably be extra essential than ever.
What developments do you assume have been undervalued by the cell video games trade?
The vary of use-cases the place AI can ship high quality video on the similar or larger high quality than a traditionality executed video, for instance in UGC content material.
When not making/promoting/taking part in video games, what do you do to calm down?
Fly an acrobatic airplane.
What do you get pleasure from most about working within the cell video games trade?
The velocity, the data-drive and distinctive peoples’ vibe.
What’s the most effective piece of recommendation you’ve ever obtained that you could go on to others?
Whether or not you assume you possibly can or cannot, you are proper.
Can folks get in contact with you on the occasion? What kind of folks would you want to attach with?
Largely cell sport manufacturers from hybrid to hardcore video games that really feel able to embrace AI movies as a part of their 2024 technique.
Meet Joao Costa at PG Connects London
Not solely will you could have the possibility to see Joao Costa participate as a speaker on the present, however you may also organize to fulfill them at PG Connects London. Our on-line organiser MeetToMatch is free to all occasion attendees, connecting you instantly with greater than 2,500 choice makers from the worldwide video games trade.
In addition to the 29-track convention schedule, the two-day occasion additionally includes a collection of side-events like The Very Large Indie Pitch, Writer SpeedMatch, Investor Connector and a bunch of different networking alternatives all geared toward serving to you degree up your expertise and enterprise.
Guide your tickets now!
