Joe Rogan, podcasting’s greatest star, has renewed his cope with Spotify. The brand new multiyear deal will enable his present, which is presently unique to the streamer, to be distributed to YouTube, Apple, and different podcasting platforms.
Monetary phrases of the deal weren’t disclosed by Spotify, however The Wall Avenue Journal studies that the deal is estimated to be price $250 million, together with income share. His earlier deal was estimated to be price between $100 million and $200 million.
The information confirms what insiders advised The Verge final yr, which is that Rogan could be prone to keep, however with higher flexibility. Even whereas being unique to Spotify, Rogan managed to have the No. 1 podcast on the planet. With the brand new association, throughout an election yr, no much less, it appears possible his listenership will solely develop. As soon as his present will get large distribution, Spotify will not have any podcasts unique to the platform.
This marks the top of a serious change in technique for Spotify. The corporate went huge on unique podcast offers a number of years in the past as a technique to lock customers to its platform. That technique evidently was not a large enough success, and the corporate is now transitioning these offers into advert gross sales preparations. Name Her Daddy went large entry earlier this week, and the corporate launched a brand new present with Trevor Noah final yr underneath the identical association. Now that Spotify’s greatest star goes to be broadly accessible, that unique availability technique is really finished for.
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