Whether or not it was the Taylor Swift impact or not, Sunday’s Tremendous Bowl LVII made historical past. Solely the second extra time championship recreation ever, it delivered one of many largest scores in historical past. In line with The Hollywood Reporter, the Kansas Metropolis Chiefs’ 25-22 victory over the San Francisco 49ers averaged 120 million viewers on CBS.
Add within the simulcasts on Nickelodeon, Univision, Paramount+ and different digital platform and you’ve got a complete of 123.4 million, which bests any broadcast in American historical past as measured by Nielsen. CBS mentioned the sport was the most-streamed ever, with Univision averaging about 2.2 million viewers for its Spanish-language broadcast, additionally a report for a Spanish Tremendous Bowl broadcast.
The gaudy 123.4 million relies on quick scores from Nielsen, with remaining numbers due out on Tuesday morning (Feb. 13). Sunday’s scores have been up by 7% over final 12 months’s recreation, which drew 115.1 million on Fox for the earlier title of most-watched broadcast in U.S. TV historical past. Which means three-time MVP Okay.C. quarterback Patrick Mahomes has now performed within the two highest-rated Tremendous Bowls ever.
How massive was it?
THR reported that the estimates for the 1969 Apollo 11 moon touchdown throughout ABC, CBS and NBC ranged from 125 million to 150 million viewers, with the larger quantity representing nearly 3/4 of the whole U.S. inhabitants on the time. At press time there have been no break-out numbers on Usher’s halftime present.
Whereas most viewers seemingly tuned in for the soccer, there was clearly fairly a little bit of consideration lavished on Taylor Swift’s globe-hopping journey to see boyfriend Okay.C. tight finish Travis Kelce hoist his third Lombardi trophy. And whereas it typically appeared like all anybody was speaking about was Traylor, in response to soccer analyst and information cruncher Jayson Pauley, the cameras have been on Swift for .36% of the Tremendous Bowl, for a complete of 54 seconds of display time.
