Flexion Cellular grows income and audiences for video games. The corporate’s CEO, Jens Lauritzson, tells PocketGamer.biz how Flexion introduced new gamers and income to ONEMT’s nice sport, Rise of the Kings.
Sport developer ONEMT has collected and analysed plenty of person knowledge since its inception in 2015, so it is aware of what it’s speaking about. This knowledge turned key when, with Flexion’s assist, it launched its sport, Rise of the Kings on the Amazon retailer in 2018.
“We’ve discovered that the customers introduced in by the choice shops give us a major benefit when it comes to activation and common income per paying person (ARPPU). There are a lot of dimensions that we use to guage the success of a retailer, however crucial ones are person progress and retailer income,” said ONEMT’s Advertising and marketing Director Dicky Wang.
“The primary purpose we went to the choice shops was as a result of we needed to have entry to customers outdoors of the common Google Play retailer, and we needed to generate incremental income from these customers.”
The experience and expertise of the Flexion crew at all times ship outcomes that exceed our expectations.
Dicky Wang
ONEMT, based in 2015, is a world tech company devoted to bringing the perfect in on-line leisure to avid gamers the world over. Its video games are actually obtainable in 18 languages and have constantly topped the charts on each iOS and Android. Its first success got here within the Center East, and it has quickly expanded into the worldwide market, together with the US, UK, Germany, Turkey, Poland, and Asian nations as properly.
Amazon was solely the beginning
“After researching the market, we discovered that the Amazon retailer is accessible in additional than 200 nations, and its income is rising quickly,” says Wang. “The worth of its customers is considerably greater than that of Google. So, in 2018, we selected Amazon.”
Since then, ONEMT has renewed its contract with Flexion for Rise of the Kings twice (most just lately in March this yr) and prolonged the attain of the sport into the Samsung Galaxy App Retailer and Huawei App Gallery, in addition to sustaining its place on Amazon.
“The experience and expertise of the Flexion crew at all times ship outcomes that exceed our expectations,” says Wang. “Rise of the Kings has generated 30 per cent extra income – on high of Google Play income – from the choice shops, excess of we anticipated earlier than the partnership. So, once we launched our new title King’s Selection, Flexion was our go-to companion for the choice shops.”
Flexion gives ONEMT with a completely outsourced service together with know-how to place its video games on the choice app shops.
“It has wealthy different app retailer assets and publishing expertise,” says Wang. “Utilizing Flexion, we massively scale back our labour and time prices. These components in the end led to our cooperation.”
To be taught extra about how Flexion can develop your sport’s viewers and income please contact the corporate instantly.
