After final yr’s ho-hum crop of awards (save a pair – learn right here). Pikasso d’Or is again – as in again. The outcomes this yr do make rather more sense. Marked beneath “the wave of the long run” the twenty eighth ceremony celebrates Out Of Residence creativity. As I stated very lately, an trade supply informed me that costs are so dismally low that OOH corporations are virtually begging companies to guide their campaigns.
Pimo rightfully bagged the Grand Prix award for his or her Lux advert (in addition they received the supersize class). Kefraya had a Pikasso d’Or – good and clear artwork course however sadly forgettable as an advert. The Pikasso d’argent went for Beirut Beer and their summer time wave (many individuals favored this advert, I discovered it just a little underwhelming). The Pikasso de Bronze went for Cafe Abi Nasr and their cute marketing campaign by Bizaroob.
Mink received a Pikasso d’argent within the supersize class for a strong marketing campaign for Ksara. Almaza is again on the awards scene for a negligible advert (they received massive final yr, and I nonetheless do not perceive why!).
Roadster and TBWARaad bagged the mall class with their pretty self-depreciating Roadster marketing campaign, whereas Joe Fish received Pikasso d’argent in the identical class for the persistently properly art-directed Zarina, the bronze went to the potion kitchen (in a badly copywritten effort I need to add).
The digital class noticed Almaza once more, Jordan Tourism Board and Sanita get the highest awards. The general public curiosity class went to Medco for his or her Dawi Chere3 marketing campaign. Take pleasure in all of the campaigns right here.
