From L.A. to Liverpool, two icons collide as soon as extra for LFC x LeBron CHAPTER 2. The newest transatlantic collaboration between probably the most iconic hooper on this planet and a world powerhouse in soccer has launched.
Constructing on the vitality of final yr’s capsule assortment, Chapter 2 mixes traditional basketball appears with the newest soccer suits in a recent black, blue and gold color palette.
It options black brief sleeve stadium jersey, basketball jersey and shorts, soccer jacket and t-shirts. Gold detailing calls out the enduring phrases ‘you’ll by no means stroll alone’ for LFC, and ‘try for greatness’ which is LeBron’s motto.
There may be one pair of sneakers within the assortment LFC x LeBron Nike NXXT Gen Amplified trainers which have an Akron-inspired sole, an ode to LeBron’s roots and AirZoom cushioning.
• Store for the gathering on the on-line LFC store HERE
To have fun the launch LeBron despatched a particular message to Van Dijk on his new position this season as captain, he mentioned: “VVD My Man. I hope you might be properly; I simply need to say enormous congratulations on taking the armband this season.
“I do know you’ll lead this membership on superb issues. Attempt for greatness, you’ll by no means stroll alone.”
In response LFC’s quantity 4 merely mentioned: “The King has spoken!”
Talking concerning the new assortment, Van Dijk, added: “It’s nice to have labored collectively alongside LeBron to launch this collaboration. I’m excited for everybody to see what we’ve created.”
Taylor Hinds mentioned: “It’s one other nice collaboration between LFC and LBJ, a unbelievable mixture of basketball and soccer suits.”
Model-new marketing campaign imagery is led by record-breaking LeBron James, who turned the primary NBA participant to succeed in 40,000 profession common season factors on the weekend.
Plus, gamers from the LFC squads together with skipper Virgil Van Dijk, Joe Gomez, Andy Robertson, Ryan Gravenberch, Alisson Becker, Missy Bo Kearns, Shanice van de Sanden and Taylor Hinds.
LeBron and Virgil will probably be entrance and centre for this marketing campaign, with enormous out of house marketing campaign outdoors The Kop, L.A, NYC and Niketown London from this weekend.
The gathering is accessible on-line right here.
Additionally it is offered within the following shops – Anfield, Liverpool One, Swords Pavilion and Ilac Buying Centre.
