JID's Finally Got a Hit on His Hands With 'Surround Sound'

After greater than a decade on the mic, JID lastly has an extended overdue hit on his arms.

“Encompass Sound” that includes Child Tate and 21 Savage has been steadily climbing up the Billboard Scorching 100 chart for months now. The observe at present sits at No. 43, however hit No. 1 on the Rhythmic Airplay Chart on Tuesday (March 5), thanks largely partially to the Ceiling Problem that took over TikTok final 12 months.

How Did “Encompass Sound” Blow Up?

The tune, which seems on the Dreamville member’s 2022 album, The Eternally Story, started to achieve traction on the video-sharing app in late 2023. The problem includes individuals taping their telephones to the ceiling to supply a chicken’s eye view impact as they dance to the observe. The tune, in flip, dominated the TikTok Billboard High 50 chart for 2 weeks in December.

The solo hit, produced by Christo, DJ Scheme and Nurі, is a well-deserved accomplishment for JID, contemplating his lauded degree of lyrical expertise and the way lengthy it took to get so far. About seven years on a extra mainstream standing. Born and raised in Atlanta, the 33-year-old rapper started making a reputation for himself after releasing 2012’s Route of Evil, 2013’s Para Tu and 2015’s DiCaprio earlier than touring alongside Ab-Soul and EarthGang.

This tour caught the eye of J. Cole, who signed him to Dreamville in 2017. JID then constructed a good buzz together with his debut album, The By no means Story, particularly with songs “By no means” and “EdEddnEddy,” later that 12 months. From there, he was included within the 2018 XXL Freshman Class. Individuals had loads to say concerning the inclusion, and critics felt he was far too unknown to be positioned on the duvet.

“I really like the query we get, what’s a JID? What’s a JID?” XXL Editor-in-Chief Vanessa Satten instructed The Breakfast Membership in 2018.

Learn Extra: This is What Each XXL Freshman Class Has Delivered to Hip-Hop

JID Continues to Rise After XXL Freshman Class

JID’s gradual ascension continued after Freshman. His efficiency of “Working Out” on the YouTube channel Colours went viral, with many rap followers evaluating the younger Atlanta rapper to a Kendrick Lamar-level expertise. He linked with Think about Dragons for his or her tune “Enemy,” which hit No. 5 on the Billboard Scorching 100 chart in 2022. After that, his lyrical skills started to interrupt by to rap followers in every single place. Regardless of the help, a chart-topping solo hit eluded JID. Even after the discharge of The Eternally Story, his most anticipated undertaking, the rapper admitted in interviews that he was disillusioned by the reception of the undertaking.

“The whole lot is de facto fast, so, it’s probably not like rap,” JID stated of the state of rap on the Throwing Matches podcast again in 2023. “Individuals don’t actually care about it as a lot. Even because it’s grown in recognition, it’s transferring tremendous quick and I don’t assume individuals actually care about … I feel it’s extra about being viral or being the primary to get—I don’t know. I acquired a bizarre concept about it.”

No matter JID’s ideas on virality, it appears going viral with “Encompass Sound” has been excellent to the Dreamville rapper because of the Ceiling Problem. It is a lengthy overdue second for a rapper who deserved it years in the past.