It appears I’m at all times the dissident one. However final 12 months the advert Staying on Yas – which you guessed it was a reprise of the Bee Gees Staying Alive (with totally different lyrics) – was, to place it mildly, not it for me. You’ll be able to see the advert right here. I beloved the primary few seconds that mimic the unique clip – three males strolling in 70s garments… Then in fact, with all the opposite stuff that folks can do on Yas Island in Abu Dhabi the video misplaced its plot (and its raison d’etre as a duplication of the unique track).
Someplace within the center there’s a purchasing scene on what appears to be a wink to the unique movie’s Tony Manero (the checkered flooring was a touch to the one which he dances on on the membership). However in any other case, it was not it as there have been too many issues to checklist and painting (and fact be instructed aside from the refrain “Staying on Yas” the remainder of the lyrics merely don’t register for you).
However hey, appears the advert labored as a result of Yas Island is again at it with – Yas Yas Child – a riff on (you guessed it once more) Vanilla Ice “Ice Ice Child”. Watch the advert right here. The advert, like final 12 months’s is exceptionally well-produced. And even when the lyrics pop in your display you can not however assist return to the unique hit in your individual thoughts.
This is the factor – the 2 advertisements are literally good. Actually, visually they’re very arresting. I simply can’t see the duplication of very well-known hits as one thing that might stick since you’ll at all times return to the lyrics you realize (whereas buzzing alongside the advert).
Additionally, facet trace, to which viewers these advertisements are going for? I do know this appears somewhat ridiculous however many kids – to which a number of of the depicted actions are focused – merely have no idea Staying Alive or Ice Ice Child. Do not consider me? Look right here.
