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| Picture by Natalia Nasser |
Properly, this might need a number of meanings. However let’s recap. First that is taken proper subsequent to the doorway of Metropolis Mall in Hazmieh. So? Le Charcutier doesn’t have a department in that mall. However, competitor Le Carrefour does. So? Properly, folks have been calling for boycotts left and proper ever for the reason that entire Gaza concern exploded (sadly actually). So? Properly, Le Charcutier is saying “From you and a part of you (native expression), Lebanese from generations” (the precise phrases are “abban 3an jedd” – from father to grandfather – a time period that TeleLiban used masterfully prior to now – right here). Now if you happen to be a part of all these dots, what do you get? Le Charcutier (on the time the title was Le Charcutier Aoun) which began as a small store in Ashrafieh proper throughout the place the behemoth Spinney’s is situated, is definitely sending a subliminal message to consumers. If consumers will hook up with the emotionality and logic of it’s a totally different matter. Since model loyalty is out the window as of late (and this I pointed it out a number of instances), and since procuring is extra based mostly on comfort (the closest grocery store and so on….), I doubt folks will click on to it.
Anyhow let me inform you this story, when Spinney’s implanted itself in Achrafieh – a grocery store actually 3 streets away (St. Louis) placed on banners that “the little kids of Achrafieh will store native and won’t go to the foreigner”. Properly, that grocery store which for a very long time was really a part of the material of the a number of streets wherein it was in did shut not lengthy after the banners have been put.
I’m not accusing “the little kids of Achrafieh” or the Lebanese at giant of something. However customers are what they’re.
