Due to that, I now know that an organization referred to as Donghua Jinlong Chemical makes food-grade glycine which, as the corporate reminds us in its TikTok advertising and marketing video, is “appropriate as a taste enhancer, sweetener, and dietary complement.” Not solely that, nevertheless it’s “additionally utilized in pickles, candy sauces, soy sauce, vinegar, and juices to enhance style.” And, bonus, it’s “a well-established model in a big manufacturing unit.” If that doesn’t get you able to get some Donghua Jinlong food-grade glycine, I’m undecided there’s something I can do for you.
Okay, The Verge didn’t simply flip right into a mouthpiece for Donghua Jinlong. When you’ve seen any complicated food-grade glycine evangelizing on TikTok currently, it’s a innocent meme borne out of an industrial producer of a meals additive posting a advertising and marketing video that may have lingered quietly in dusty obscurity on every other platform. Right here’s its origin:
Due to TikTok’s ever-probing advice algorithm that sometimes tosses curve balls out to see in case you’ll chunk, an harmless try at selling a producer’s merchandise has was Donghua jokes imagining the longer term research of web memes:
Mock standup routines full with Donghua Jinlong-hating hecklers:
Stitches faking creator beef and providing a stunning primer on the businesses concerned in glycine manufacture:
An AI voice clone of movie star astrophysicist Neil DeGrasse Tyson discussing Donghua Jinlong’s work:
And, after all, movies explaining the meme: