Properly, how about that? Apple has launched its ipad marketing campaign and Coca-Cola launched its personal “style cannot wait” for its Coke Zero. Seems each advertisements have been accomplished earlier than. First take a look at Apple (right here) and LG (right here) – be aware that the LG dates again to fifteen years, then take a look at Coca-Cola and Stella Artois (right here).
For 2 main manufacturers to ship out copied advertisements is – to place it mildly – alarming. It’s as if nobody even bothered to do fundamental analysis, not solely from the advert businesses, but in addition from these giants’ advertising division. That nobody has a reminiscence of already-done advertisements (and advertisements which received main awards thoughts you – the Stella Artois was a gold winner at Cannes Lions 20 years in the past) as a result of everybody was too younger just isn’t an excuse. In the present day, all it’s important to do is kind the descriptive of the advert on Google and bam, you’ve gotten precisely what you had been searching for, along with many many different assets on-line and offline.
But the query is, when two main manufacturers principally – knowingly or unknowingly – copy two earlier advertisements, can we nonetheless blame smaller brokers who do the identical? I used to be taken to court docket twice for exposing theft by sure businesses – the humorous bit is that the courts didn’t argue if the businesses in query had been stealing advertisements however fairly if I used to be allowed to name them “thieve”. Simply to be clear you can not copyright an thought what you may copyright is the execution of the concept which each Apple and Coca-Cola have infringed upon, and by copyright it’s merely the notion of “hey, I’ve seen this accomplished earlier than” versus legally “copyrighting” the product.
So now what? Will we go the “everyone seems to be doing it, so why cannot we?” route? Or do will we inform each giants that they had been within the flawed? The one silver lining is Samsung trolling Apple with “creativity can’t be crushed” (right here).
