Rihanna Announces Haircare Line Fenty Hair: What to Know

Rihanna is unveiling one thing new, and it’s not an album. 

The 36-year-old singer is increasing her cosmetics empire with the launch of Fenty Hair — a line of merchandise which are “designed to strengthen and restore all sorts of hair.” 

Rihanna introduced the thrilling enterprise on Tuesday, June 4, through the official Fenty Hair Instagram. 

“A brand new household is shifting in!” she captioned a promotional video. “@FentyHair is pulling up and it’s time to lastly have the hair expertise you’ve been ready for.” 

Rihanna defined that she was pushed to interrupt into the hair business after years of her private hair makeovers. (Her shiny crimson hair from her Loud period is very noteworthy to Us.) 

“You understand how a lot switching my hair up issues to me,” Rihanna continued. “I’ve had virtually each texture, colour, size, from weaves to braids to pure — so I’m launching a versatile line of merchandise for not solely each hair need, however each single product is designed to strengthen and restore all sorts of hair, which is what we actually want. It’s time to play and get sturdy by the model.” 

Fenty Hair will formally drop on Thursday, June 13.

Within the promotional video, Rihanna might be seen rocking a blonde pixie lower via a vibrant neighborhood because the digicam pans to indicate individuals of all totally different hair varieties. From the clip, followers can anticipate the road to incorporate shampoos, conditioners and different objects like gel and edge management. 

Fenty Hair joins Rihanna’s current manufacturers Fenty Magnificence and Fenty Pores and skin as properly her lingerie label Savage X Fenty. 

Rihanna launched Fenty Magnificence in September 2017, breaking limitations with an inclusive line of foundations. Fenty’s wide selection of shades impressed different magnificence manufacturers to comply with, which has since been dubbed the “Fenty Impact.” 

“It was essential that each girl felt included on this model,” Rihanna instructed TIME following the preliminary launch. “We’re all so totally different, with our personal distinctive pores and skin tones, so we began with the 40 basis shades out the gate.”