Kan ya man kan – there was, there was not. So begin all fairy tales within the Arabic languages.
And the wordplay appears so becoming for the Cannes Lions competition. First a disclaimer, no I used to be by no means at Cannes Lions, and no I’ve by no means received something at Cannes Lions, however similar to lottery one can not win with out making use of so I used to be by no means in an company that utilized something for the Cannes competition, ergo by no means received. So what am I harping about?
Nicely, this comes from the mouth of a person whose company is so extremely extremely adorned in no matter competition you possibly can consider, and but he as soon as confided into me say “nowadays anybody can go to Cannes and win a trophy. There are too many classes to depend, too many subcategories, too many this and that, truthfully it isn’t even value it any longer. Again within the day, there have been – what? Three classes?” and bear in mind that is the person whose company used to comb the board again within the day (and nonetheless does).
Now, as I stated, I’ve no canine within the struggle so what the hell am I ranting about? Am ranting about the entire let’s-meet-at-the-carlton, am ranting concerning the uncreatives (apparently it isn’t even a phrase!), am ranting about how exhausting it’s to be a decide in an actual competition (I’m one on the Epica Awards and belief me that is no picnic within the park), I’m speaking concerning the machinations and what not between jurors, am speaking about present editions of the competition awarding advertisements that are complete and full rip-offs of advertisements that already received on the identical competition years in the past, about all these “activations” and really particular occasions (I’ve learn so many unbelievable “outcomes” from campaigns of their dossiers to make you faint! One native marketing campaign claimed it added feminine MP by 600% – as in, actually?) and the listing goes on.
I feel the entire thing become a big circus. And an unfunny one at that.
