Kendrick Lamar will get to eat free of charge for all times on the Compton-based burger spot featured within the “Not Like Us” video.
TMZ caught up with the proprietor of the Compton department of Tam’s Burgers, Spiro Vovos, on Thursday (July 11). Vovos’ father, who owns the chain, beforehand instructed the outlet that enterprise spiked upwards of 40 % following the 4th of July launch of the video.
Within the new dialog, the youthful Vovos stated that although site visitors has gone again to its common cadence, they’re nonetheless so grateful for the chance and can now give the Compton rapper his choose of the menu eternally.
In addition they had a mural erected on the aspect of the constructing that’s devoted to the track.
Within the video, Kendrick Lamar and Mustard pull as much as Tam’s in a Lambo and spend a while each inside and outdoors of the spot. Having recognized Kendrick since he was a teen, the homeowners didn’t cost for the filming and as an alternative simply labored out a deal to have their brand be outstanding within the clip.
Ok.Dot launched the eagerly anticipated video for his chart-topping diss track “Not Like Us” final Thursday night, and it options a number of Easter eggs aimed toward his fierce rival.
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Drake’s OVO brand serves as ample ammo for Kendrick, as he’s seen busting an owl-shaped piñata large open with a brush deal with and staring menacingly at an owl locked in a cage.
One other scene reveals him dancing to the Mustard-produced banger along with his fiancée Whitney Alford and their two youngsters, who have been dragged into the feud by Drake.
In a good subtler dig at Drizzy, the video is co-directed by and features a cameo from Kendrick’s longtime supervisor Dave Free, who was accused of probably fathering of considered one of his pgLang companion’s children.
As of this writing, the music video has surpassed a whopping 49 million views in a single week.
