Earlier immediately, Lionsgate unveiled their trailer for Francis Ford Coppola’s Megalopolis. In a daring tactic, the trailer opened with unfavorable quotes from movie critics’ critiques of previous Coppola classics like The Godfather and Apocalypse Now. The suggestion: Regardless that Megalopolis acquired blended critiques at its Cannes premiere, these snoody know-it-all critics bashed this genius’ films earlier than, and so they have been fallacious then too.
There was only one drawback. The quotes from movie critics bashing outdated Coppola films weren’t correct. They have been completely made up. They usually have been attributed to a few of the most revered (and Google-able!) critics in historical past.
After a number of journalists started questioning the supply of those critic quotes — the one from Pauline Kael about The Godfather, for instance, doesn’t seem in her constructive evaluation of that film — Lionsgate pulled the trailer down completely. In a press release to Selection they mentioned…
Lionsgate is straight away recalling our trailer for ‘Megalopolis. We provide our honest apologies to the critics concerned and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting course of. We screwed up. We’re sorry.
Whereas the official trailer was pulled down, you possibly can nonetheless discover and watchother examples of it on-line.
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As screwups go, this can be a fairly substantial one. You don’t see trailers get pulled down too typically, and on this case they have been pulled down for gross factual errors — placing phrases into the mouths of critics that they apparently by no means mentioned or wrote. The query is … how did the trailer get up to now with out somebody doing even a cursory truth test to confirm that these quotes have been correct?
One would assume a trailer of this magnitude — for a film from a director as essential as Coppola — goes via many alternative variations, and maybe even a number of ranges of approval, earlier than it’s finalized. But it doesn’t seem like any of the quotes within the Megalopolis trailer have been correct. And whereas a pair have been at the very least near the spirit of the critics’ critiques — Rex Reed didn’t love Apocalypse Now, even when he didn’t name it “an epic piece of trash” — some have been fully off base. How do you’re taking Kael really calling The Godfather “an epic imaginative and prescient of the corruption of America” in The New Yorker and switch it into a quote about how the movie is “diminished by its artiness”?
The quotes weren’t only a throwaway bit, both. They have been the primary thrust of the primary a part of the trailer. The entire level of the trailer was saying movie critics don’t know what they speaking about, so don’t allow them to discuss you out of seeing this film. However the entire foundation for the trailer’s total gross sales pitch was incorrect! Which appears … not nice?
Regardless, Megalopolis is scheduled to open in theaters on September 27. Now I can’t wait to learn what movie critics write about it.
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