Loverboy has rewritten their most well-known music for a brand new IHOP industrial.
The band’s 1981 smash “Working for the Weekend” has been remodeled into “Working for the Weekday” within the new advert, which options bandana-wearing maple syrup caddies recreating the music’s unique music video.
You possibly can watch the “Working for the Weekday” industrial under.
“Working with IHOP to carry our music to life in a recent, progressive means has been such a rewarding expertise,” defined singer Mike Reno. “Now we have all the time beloved going to IHOP and having fun with breakfast collectively as a band, so having the ability to have our work featured within the Home Faves marketing campaign is a dream come true.”
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The marketing campaign is designed to carry consideration to IHOP’s new weekday Home Faves menu. “By leveraging a nostalgia-inducing ‘blast from the previous’ to additional drive house IHOP’s worth proposition, we’re displaying visitors that all the things we do, each choice we make, is for them,” says IHOP Chief Advertising and marketing Officer Kirean Donahue.
Loverboy Will Share Phases With Foreigner, Styx and REO Speedwagon This Fall
After serving because the opening act of Sammy Hagar’s Better of All Worlds tour this summer season, Loverboy shall be teaming up with Foreigner, REO Speedwagon and Styx at numerous dates this fall. You will get present and ticket data at their official web site.
Watch Loverboy’s ‘Working for the Weekday’ IHOP Industrial
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Gallery Credit score: Dennis Perkins
