Lanh Nguyen / Android Authority
TL;DR
- Samsung is perhaps seeking to increase its cell lineup past the Galaxy model.
- New branding might probably assist the corporate place itself as a extra premium competitor to Apple.
Branding is usually a highly effective, straightforward approach to rapidly talk sure expectations to your clients, which is precisely why it’s a software so many firms reap the benefits of. Take a look at resorts, for instance: Waldorf Astoria and DoubleTree might each be Hilton manufacturers, however once you’re reserving a room on the former you have got a really completely different sense of the standard of lodging and the bills concerned. We see the exact same factor with smartphones, like how Honor began out as Huawei’s price range model. Now a brand new report means that Samsung could possibly be interested by shaking up its personal product choices with the introduction of some new branding.
Proper now, “Galaxy” is the secret for all issues Samsung and cell, whether or not we’re speaking telephones, tablets, or wearables. And whereas the corporate does use branding to distinguish between premium and price range lineups, like we see with the Galaxy S and Galaxy A collection (and even Galaxy M), these are all nonetheless Galaxy telephones. Based on South Korea’s E-Right now, Samsung could also be seeking to additional distinguish its highest-end cell gear by positioning it below an all-new model (by way of 9to5Google).
The concept makes sufficient sense, particularly for a Samsung that’s attempting to compete on extra of an excellent taking part in subject with Apple. Apple does have its iPhone SE, however even that doesn’t appear to register with shoppers as a lower-quality, “low cost” cellphone, whereas Samsung’s most budget-oriented choices, compared, make much more sacrifices to maintain costs down — and consequently, affiliate the “Galaxy” identify with lower-end gadgets.
As for what branding Samsung may go along with right here we haven’t heard something but in particular, however firm execs have publicly expressed normal assist for brand new branding previously, making this really feel just like the type of rumor we may very well see pan out. Would a Galaxy S nonetheless really feel like a Galaxy S by a distinct identify? Or might Samsung possibly change up its branding on the opposite finish, reserving Galaxy for its finest stuff? It’s definitely a reputation that has a little bit of weight to it — there’s not a lot larger than a galaxy.
What identify ought to Samsung contemplate for some future smartphones? We wish to hear your finest concepts within the feedback.
