EMPIRE is upping its impression in Asia because the powerhouse unbiased label publicizes the appointment an govt with a observe file of fostering crossover expertise.
Identified for being pivotal in creating a number of breakout Asian acts, Jeffrey Yoo has been appointed EMPIRE’s senior vp of East Asia, the corporate introduced on Thursday (Oct. 31). The seasoned exec will oversee signings and artist growth throughout Asia and the diaspora in his new position. The primary high-profile addition beneath Yoo’s new tenure is Ok-pop icon G-Dragon, who launched “POWER,” his first single in seven years, in partnership with EMPIRE on Thursday.
Earlier in his profession, Yoo found and managed South Korea’s mysterious vocal wunderkind DEAN (who helped join Korean R&B with audiences overseas because of collaborations with Anderson .Paak and SYD) and consulted for 88Rising to develop and assist break Chinese language pop star Jackson Wang (whose most up-to-date album, Magic Man, hit No. 15 on the Billboard 200 in 2022 in tandem with 88rising). Final 12 months, he partnered with Difficult, Mark and Judi Stewart on RZ3 Recordings through a three way partnership cope with Epic Information; he additionally beforehand launched Quantum Mirror Publishing.
“I’m excited to be becoming a member of the group at EMPIRE and I really feel like my years within the music enterprise have led me to this chance,” Yoo stated in a press release. “Ghazi has performed an incredible job of making an organization and a tradition of genuine range. I particularly respect his understanding and dedication to not solely investing in Asian artists but additionally Asian govt expertise.”
EMPIRE CEO/founder Ghazi added, “The purpose at EMPIRE has at all times been to deliver music and tradition to a world viewers, so additional establishing our footprint throughout the Asian market reinforces our dedication to that. Jeffrey’s data and respect within the music enterprise is unmatched, and he’s the right match to spearhead our efforts throughout the Asian area.”
With groups already within the U.S., Europe, Africa and the Center East, EMPIRE’s growth into Asia aligns with its mission to develop the subsequent wave of worldwide superstars throughout its label, distribution and publishing arms.
