- Mamboo is being bought again to its founding workforce
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MY.GAMES is renewing its “dedication” to rising within the midcore style by promoting Searching Season writer Mamboo to its founding workforce.
The sale will mark a transfer away from hybridcasual for MY.GAMES as the corporate will as a substitute direct its consideration to its “major core enterprise” – growing and publishing midcore titles.
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MY.GAMES acquired Mamboo three years in the past as a writer specialising in informal and hypercasual video games. The deal enabled Mamboo to develop into hybridcasual, a class that’s boomed since 2021. Business-wide, the style generated 800% extra income per MAU than hypercasual final 12 months.
Firms like SayGames are nonetheless investing within the style, however evidently midcore stays high precedence for MY.GAMES. On account of this distinction in route, the choice to separate has been reached.
After promoting to its founding workforce, Mamboo will proceed independently in hybridcasual video games and the “skill-based” sector.
“Working with Mamboo has been a worthwhile journey for MY.GAMES. Nonetheless, contemplating the totally different focuses of our companies, we made a strategic choice to half our methods,” stated MY.GAMES CEO Elena Grigorian.
“We consider that Mamboo has robust prospects of their area of interest and want the workforce success of their future endeavours. We belief that this transition will permit Mamboo to proceed rising towards their objectives and allow their groups to unlock their full potential.
“As for MY.GAMES, we’ll stay dedicated to growing midcore video games that captivate hundreds of thousands, lead their genres, and foster long-term engagement with gamers.”
A consultant from the founding workforce added: “Mamboo has demonstrated steady year-over-year development in income and EBITDA, together with a excessive variety of each day energetic customers. The corporate’s core enterprise will stay centered on delivering best-in-class hybrid informal video games worldwide.
“Following the completion of the current deal, the founding workforce will consider their strategic priorities within the skill-based gaming sector. With our intensive expertise in scaling operations, we’re assured in our capacity to develop into a high 5 participant on this style inside the subsequent three years.”
Mamboo’s printed video games embody Billion Builders, Volley Beans, Fish Idle and Shift Race, the latter having reached 15 million downloads in its first three months.
