Apple launched its devoted Apple Retailer app in India on Friday, deepening its retail presence on the planet’s most populous nation because the iPhone-maker seeks to capitalize on rising shopper demand.
The app, obtainable for obtain on India’s App Retailer, lets prospects buy Apple merchandise immediately whereas receiving customized procuring suggestions, the corporate stated in an announcement.
By the app, customers may also customise their Mac with extra highly effective chips, further reminiscence or extra storage — options lengthy sought by Indian prospects — and organize for supply or pickup of their purchases.
The transfer comes as Apple works to strengthen its foothold in India, the place it opened its first bodily shops in Mumbai and Delhi in 2023. The corporate plans extra 4 shops in tech hub Bengaluru, Pune and different components of Delhi and Mumbai. (Apple launched its on-line retailer in India in 2020.)
“At Apple, our buyer is on the centre of the whole lot we do, and we’re thrilled to introduce the Apple Retailer app to succeed in much more customers in India, additional deepening our connections,” stated Karen Rasmussen, Apple’s head of retail on-line, in an announcement.
The app options separate tabs for merchandise, customized suggestions and post-purchase assist together with on-line setup classes with Apple specialists. Clients may also join free coaching classes at bodily Apple shops and find out about Apple trade-in and financing choices in addition to add free engravings to units comparable to AirPods and iPads in eight languages.
India, the world’s second largest smartphone market, is slowly changing into a major geography for Apple because it appears to increase its manufacturing bases exterior of China. The corporate started assembling iPhones in India in 2017 and has since expanded manufacturing by way of companions together with Foxconn and Indian conglomerate Tata.
