Travis Scott Debuts ‘4×4’ Live, Merch Proceeds to Support Wildfire Response

Travis Scott appeared on the Faculty Soccer Playoff Nationwide Championship halftime present on Jan. 20, the place he debuted his new track “4×4” atop Atlanta’s Mercedes-Benz Stadium.

The efficiency on the Notre Dame and Ohio State recreation marked Scott’s first solo launch since 2023’s Utopia and supplied followers a glimpse of what’s to come back from the chart-topping rapper.

The only, set to formally launch on Jan. 24, shall be accompanied by a philanthropic initiative. Scott introduced that 100% of the web proceeds from particular merchandise—a shirt and zip hoodie honoring Los Angeles’ first responders—will profit Direct Aid’s California Wildfire Response Fund. You’ll be able to pre-save at store.travisscott.com. A CD single for “4×4,” additionally obtainable for pre-order, will contribute to the identical trigger.

Acting on a customized stage constructed on the roof of Mercedes-Benz Stadium throughout the recreation’s halftime present, followers have been handled to a preview of “4×4” following Scott’s teasing the debut on social media, within the lead-up to the efficiency.

Along with his efficiency on the Faculty Soccer Playoff Nationwide Championship, Scott previewed “4×4” throughout an look on WWE’s Monday Evening Uncooked, which is ready to turn into the official theme track for Uncooked.

Scott’s return to the highlight follows a collection of Billboard milestones. Utopia, his fourth consecutive No. 1 album on the Billboard 200, delivered a few of his greatest hits to this point and spent 4 consecutive weeks at No. 1 on the Billboard 200, marking the primary hip-hop launch to spend greater than a single week atop the chart in over a 12 months. The album’s tracks, together with “Meltdown” that includes Drake (No. 3) and “Fe!n” that includes Playboi Carti (No. 5), dominated the Billboard Sizzling 100.

His earlier album Astroworld spent a number of non-consecutive weeks at primary on the Billboard 200, making it one of many longest-running number-one rap albums of its decade. Again in 2020, Scott grew to become the primary artist to have three songs debut at primary on the Sizzling 100 in lower than a 12 months.

With “4×4” on the horizon, followers and critics alike are desirous to see how the only will carry out on the charts and whether or not it alerts the arrival of his extremely anticipated fifth studio album.

Scott’s philanthropic efforts be a part of different artists supporting victims of the Los Angeles wildfires, with a number of collaborating within the FireAid profit live performance on Jan. 30. The star-studded FireAid lineup contains the likes of Billie Eilish and Finneas, Olivia Rodrigo, Gracie Abrams, Inexperienced Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Girl Gaga, Lil Child, Pink, Purple Sizzling Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae.