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Scopely has penned an unique partnership deal between Monopoly Go and the annual sports activities occasion Six Nations Rugby.
The collaboration will span each males’s and girls’s tournaments with the 2025 championships. Monopoly Go will accomplice with the Six Nations Championships, that includes digital and in-stadium activations.
UK gamers can win unique ‘Tremendous Saturday’ tickets, whereas gamers throughout the six nations can take pleasure in rugby-themed in-game tournaments with particular rewards.
The collaboration may even function Monopoly Go activations at Stade de France throughout matches. The Guinness Males’s Six Nations runs from January 31 to March 15, adopted by the Girls’s Six Nations beginning on March 22, 2025.
Enhancing the fan expertise
“We’re thrilled to staff up with the Males’s and Girls’s Six Nations as their first-ever cell gaming accomplice, marking Monopoly Go!’s debut in European sports activities sponsorship and bringing its aggressive spirit to the pitch,” stated Scopely VP of regional advertising Sophie Younger.
“Rugby’s wealthy heritage of sportsmanship, resilience and competitors mirrors the exhilarating and social expertise of Monopoly Go! – a sport the place associates turn into rivals, landmarks are toppled, and daring financial institution heists unfold, fuelling the joy and drive to win. This partnership is a celebration of neighborhood, pleasant competitors and the joys of the sport, on and off the pitch.”
Six Nations Rugby chief industrial and development officer Navin Singh added: “The expertise of the Six Nations is in contrast to anything in sport, and we’re at all times exploring methods to reinforce this expertise for followers.
“As such, the brand new partnership with Monopoly Go! is massively thrilling, because it provides a worldwide neighborhood of followers and gamers of the cell sport a novel and really interactive approach to benefit from the Six Nations past the motion on the pitch.”
