For years now, each time I get my grubby little mitts on a shiny new Home windows system, the very first thing I do is open up Edge—and obtain my most popular browser as an alternative. For a lot of, this little post-set-up ritual is no less than as outdated as Mozilla Firefox. Jokes on the expense of Microsoft’s personal homegrown web browser options are nothing new, however Edge could also be having fun with the final chuckle.
Throughout Microsoft’s Q2 2025 earnings name, chairperson and CEO Satya Nadella revealed, “Edge surpassed 30% market share within the US on Home windows and has taken share for 15 consecutive quarters” (by way of Searching for Alpha).
Which appears wild, proper? Do some of us simply… not obtain an alternate browser? Am I the bizarre one for not significantly liking Edge? [I’m the outlier, I really like Edge, -Dave]
It’s maybe a contact untimely for me to vanish headlong right into a disaster of conscience. Nadella went on to clarify a few of this success, saying, “The investments we have now made in enhancing our advert charges are paying off and advertisers more and more see our community as an important platform to optimize [return on investment].”
In different phrases, Edge—and by extension Bing—is proving itself an actual contender for any enterprise that desires to make sure eyes on their merchandise, and Microsoft is reaping the monetary advantages of that. When you think about, for only one instance, how cluttered Google Search has change into—particularly with the prioritised AI abstract slumped excessive of many search outcomes—you’ll be able to perhaps begin to perceive the attraction of Bing.
Nadella additional detailed the expansion, sharing, “Search and Information promoting income ex-TAC elevated 21% and 20% in fixed forex, forward of expectations pushed by utilization from a third-party partnership. Development continues to be pushed by price growth and wholesome quantity progress in each Edge and Bing.”
To utterly change tracks from enterprise mind again to the PC gamer practice, Edge’s Sport Help additionally is available in clutch for achievement hunters all over the place. Whereas I personally choose to deploy a second display screen to feed my present Infinity Nikki obsession, many others will little doubt have the monitor house to justify pinning a video information within the nook of their recreation.
Taking into account final yr’s information of the US Division of Justice’s proposed cures to interrupt up Google’s monopoly over search, the rise of Edge is maybe no shock. That stated, I am not precisely cheering on one other large company in Microsoft both.
