The 2025 Grammy Awards on Feb. 2 proved to be a night crammed with giving again to the Los Angeles group, and this was maybe made no clearer than through the moments in between the precise awards ceremony.
When host Trevor Noah took audiences to industrial break, viewers at dwelling have been proven ads from 4 native L.A. companies that have been affected by the devastating wildfires that set the Altadena and Pacific Palisades neighborhoods ablaze for a lot of January. The Recording Academy allotted them free airtime in an effort to assist their companies rebuild. Every commercial additionally featured a cameo from a Grammy-nominated or -winning artist.
Sipoo Hearring and her Altadena-based martial arts studio, Two Dragons Martial Arts, was among the many companies featured through the telecast.
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Hearring, who was contacted by the Grammys, informed Yahoo Leisure she had “no clue” how the group knew of her studio however felt “blessed” to be included. As soon as the industrial aired, the response inside her group and past was quick.
“All people is paying consideration. Clicking onto the web site, it’s fantastic. I’m grateful and grateful about it. It was one thing you by no means would anticipate,” Hearring stated. “It’s form of like out of this catastrophe and horrible factor, the individuals rise to the event and turn out to be wonderful. The human spirit is wonderful.”
Within the section, Hearring, a talented martial artist herself, takes down Grammy-nominated artist Charlie Puth, who interrupts her through the advert. Whereas she was informed {that a} shock visitor can be becoming a member of her on digital camera, Hearring had no thought it might be Puth till she noticed him on location.
“It was a pleasure working with him. He’s a sweetheart,” she stated. “He made me look good. I didn’t have a clue. I understand how to do what I do, however I didn’t know the best way to get in entrance of a digital camera and do all of that, and he’s a pure. He made me chill out. He made it straightforward for me.”
Two Dragons Martial Arts is without doubt one of the many companies in Altadena that misplaced their bodily location to the Eaton Hearth, which is acknowledged because the second-most harmful wildfire in California historical past. Hearring first opened the studio in Pasadena 30 years in the past along with her husband, Steve. After he died, she moved to a location in Altadena. There she operated the enterprise for 17 years till the hearth struck.
Two Dragons Martial Arts studio through the Eaton Hearth. (Sipoo Hearring)
“It was one thing I hadn’t considered till my college students made me conscious that it was time to step up and converse, as a result of I’m not one to get in entrance of cameras and do a variety of speaking. I simply do higher at doing the work,” Hearring stated of her choice to grab the Grammys alternative. “When [my students] noticed the studio burning down, they have been crying and [were] simply as unhappy as I used to be. Even my little ones. The mother and father that misplaced their houses stated the youngsters didn’t cry as arduous till they noticed the studio taking place.”
Added Hearring, “I simply know that the constructing was a constructing, and the individuals, the spirits of all these individuals who got here by means of the studio over the past 30 years, they’re what make up who I’m.”
For the three different companies featured through the Grammys telecast — Paliskates, a neighborhood skateboarding store situated within the Pacific Palisades; Orla Floral, a floral preparations studio primarily based in Altadena; and Rhythms of the Village, a West African attire store additionally in Altadena — the outpouring of assist has been comparable.
Avril Lavigne made a cameo within the Paliskates section with the store’s proprietor, Erica Simpson, to advocate for all of the “skater boys and skater ladies,” a nod to her 2002 Grammy-nominated monitor, “Sk8er Boi.”
Doja Cat, a Los Angeles native, appeared alongside Renata Ortega, Orla Floral’s founder, to encourage audiences to assist the enterprise bloom once more. Ortega, who has since seen an inflow in orders for preparations, informed Yahoo, “I might have by no means been capable of revive this a lot publicity in any other case! I’m past grateful.”
Anderson .Paak, who hails from from Oxnard, Calif., performed the drums alongside Rhythms of the Village house owners Emeka Chukwurah and, his father, Onochie Chukwurah, at a household gathering whereas carrying one of many retailer’s “Altadena” hoodies.
Although their bodily places are gone, native companies, Hearring believes, are greater than that. They’re concerning the neighborhood and the individuals you meet alongside the way in which.
“Most of my scholar physique was within the neighborhood. They have been neighborhood households, in order that they’ve misplaced every thing together with us. We’re all on this scenario, however we’re in it collectively, and we carry one another up,” she stated. “[The fire] made me know that I’m doing what I’m purported to be doing.”
