How to use Twitter Analytics

If whereas utilizing Twitter you end up curious in regards to the degree of engagement your tweets are literally getting, chances are you’ll wish to take a more in-depth take a look at your tweet analytics. The variety of likes, retweets, or feedback can solely inform you a lot about how your tweets are being acquired. However viewing your tweet analytics can provide you a greater concept of how properly your tweets attain your viewers.

To view your tweet analytics, you may want to go to your account’s Twitter Analytics dashboard, which won’t solely present your tweets’ like and retweet statistics but in addition extra detailed tweet metrics like impressions and account metrics equivalent to follows and mentions. On this information, we’ll present you learn how to entry your Twitter Analytics dashboard and particular person tweet metrics. We’ll additionally reply just a few of your Twitter Analytics questions.

What can Twitter Analytics inform you? A fast tour of the dashboard

The Twitter Analytics dashboard is a webpage that is up to date each day and provides a wealth of details about your tweet exercise and the way different Twitter customers reply to your tweets. Whenever you first open the dashboard, you may be offered with the Residence tab, which reveals a 28-day abstract of your tweet exercise and account metrics. The Analytics dashboard will present you up-to-date developments equivalent to how usually you tweet, what number of impressions your tweets have acquired, what number of profile visits you’ve got had, the variety of mentions you’ve got acquired, and your present variety of followers (together with whether or not or not these numbers have gone up or down lately).

As you scroll down the Residence tab of your dashboard, you may see month-to-month statistical summaries of your tweet exercise. In these month-to-month summaries, the dashboard will truly spotlight your best-performing tweets and mentions and present you who your high followers are. You will additionally see extra common statistics about your tweet and account exercise.

If you happen to click on on the Tweets tab, you may see a graph exhibiting you the variety of impressions your tweets earned over the course of a 28-day interval. Impressions are the variety of instances your tweets had been seen by different customers. If you happen to scroll down the Tweets tab, you may see your particular person tweets listed with the next metrics displayed for every tweet: impressions, engagements (variety of instances different customers work together together with your tweets through actions like clicks and likes), and engagement fee (which is the variety of engagements divided by the variety of impressions). You can too click on on every tweet listed to see a extra detailed Tweet Exercise display, which reveals you an additional breakdown of your engagements.

On the correct facet of the display, you may see the Engagements column, which reveals you graphs of various metrics like engagement fee, hyperlink clicks, and replies.

Can anybody use Twitter Analytics?

Sure, for essentially the most half, you do not have to have a particular kind of Twitter account to have entry to the Twitter Analytics dashboard. Which means, you do not have to have a blue-check account, and it would not appear to require a Twitter Blue subscription, either. Generally speaking, as long it meets the few basic requirements listed below, any free, regular Twitter account should be able to access the Twitter Analytics dashboard.

According to Twitter’s help guide on the matter, these are the necessities for having the ability to use the Twitter Analytics dashboard:

• The age of the account have to be a minimal of 14 days.
• It could possibly’t breach Twitter’s adverts coverage.
• It could possibly’t be a deleted, suspended, or restricted account.
• The account should primarily tweet in one of many languages listed within the Twitter assist information linked above. Examples of such languages embody English, Spanish, and Japanese.

Methods to entry Twitter Analytics through the desktop web site

Step 1: Go to Twitter.com and log in to your account if you have not already.

Step 2: When you’re logged in, choose Extra.

Step 3: From the menu that seems, select Analytics. One other browser tab ought to open and show your Twitter Analytics dashboard.

Methods to entry Twitter Analytics through the cell app

Sadly, the total Twitter Analytics dashboard is not out there within the cell app. However whilst you cannot view the Twitter Analytics dashboard on the cell app, you may nonetheless view the analytics for every of your particular person tweets. This is how to do this:

Step 1: Open the cell app and navigate to your required tweet. It must be a tweet you wrote (so both a daily tweet or a quote tweet you wrote).

Step 2: On the backside of that tweet, the place all the different icons for retweets and likes reside, choose the icon that appears like a bar graph (three vertical traces of various heights). It will open a Tweet exercise display for that tweet.

Step 3: On the Tweet Exercise display, you may see restricted tweet engagement statistics equivalent to variety of impressions, variety of engagements, and the variety of new followers recieved from that tweet.

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