Kendrick Lamar was one of many greatest stars on the Tremendous Bowl, together with his halftime present watched by tens of millions and attracting a bunch of recent viewers to the sporting occasion.
Shockingly, it has been revealed the rapper didn’t earn a cent for his efforts.
The Cash Bushes hitmaker took to the stage after months of preparation, having introduced his halftime present in September final 12 months.
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“Rap music remains to be probably the most impactful style thus far. And I will be there to remind the world why. They bought the proper one,” the rapper mentioned when the information was unveiled.
A Grammy-winning artist would normally cost seven figures for a 12-15-minute efficiency on virtually some other stage, however the Tremendous Bowl is an exception.
The performers are assumed to be paid in publicity, with tens of millions tuning in to look at the extremely anticipated halftime present.
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An NFL spokesperson informed Forbes in 2016, “We don’t pay the artists. We cowl bills and manufacturing prices.”
Bringing a stage efficiency to life prices a reasonably penny, with Reuters estimating the prices related to the efficiency at $US13 million (approx. $20,718,451) in 2020.
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Forbes explains that halftime present artists are compensated on a “union scale,” representing a small proportion of what they’d usually be paid.
“The halftime present on the Tremendous Bowl stays a extremely coveted spot for a lot of artists,” leisure legal professional Lori Landew informed the outlet in 2019.
“A few of these artists don’t see their look as a political assertion, nor do they see the present as a cultural battleground, however quite view their dwell efficiency as a possibility to entertain an enthusiastic crowd and to share their music and their expertise with tens of millions of viewers.”
All the celebs noticed on the Tremendous Bowl LIX
Throughout this 12 months’s present, Lamar started together with his hits Squabble Up and Humble, adopted by DNA, Euphoria, Man on the Backyard, Luther, All of the Stars, Not Like Us, and TV Off.
The present started with Lamar singing atop a automobile, recreating his GNX album cowl.
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In honour of the 59th championship recreation, the hip-hop famous person was joined by long-time buddy and collaborator SZA.
The enduring duo sang hit Luther and their beloved monitor All of the Stars.
Learn all the small print of Lamar’s efficiency right here.
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