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Video games commerce firm Xsolla has partnered with knowledge platform AppsFlyer for higher internet store analytics and advert monitoring.
The partnership is concentrated on providing recreation builders insights and “simplified” activations for Xsolla’s internet store companies. It goals to handle cross-platform measurement and attribution challenges via server-to-server (S2S) and internet integrations.
The Cell Software S2S Integration goals to assist recreation builders monitor how a lot cash they make from cellular in-app and internet store purchases. It reveals how efficient their advertising and marketing efforts are by linking purchases to app installs and advert campaigns.
As for the Internet Integration Activation, it lets builders measure how effectively their advertisements are working for internet outlets by monitoring advert efficiency and the way effectively advertisements drive site visitors to the store.
Simplifying complexities
“Xsolla’s internet store answer has revolutionised the cellular recreation improvement trade, with over 500 internet outlets established,” mentioned Xsolla chief advertising and marketing and progress officer Berkley Egenes. “Beforehand, the normal cellular measurement instruments weren’t appropriate for this situation.
“This collaboration underscores Xsolla’s dedication to simplifying complexities for our cellular recreation companions and enabling smarter enterprise choices based mostly on full knowledge flows throughout the participant journey.”
AppsFlyer product director of gaming Adam Sensible added: “In an more and more evolving and dynamic gaming ecosystem, understanding the complete consumer journey throughout cellular and internet is essential for builders seeking to optimise efficiency and maximise income.”
“By combining Xsolla’s experience in commerce with AppsFlyer’s main analytics capabilities, we’ll see seamless cross-platform measurement and attribution, giving builders the insights they should drive smarter choices and speed up progress for the trade.”
