Ye's Online Yeezy Store Shut Down After He Sells Swastika Shirt

Ye’s on-line Yeezy retailer has been dropped by Shopify after the controversial recording artist’s try to promote swastika T-shirts.

Shopify Shuts Down Yeezy Retailer

Ye is dealing with controversy as soon as once more. On Sunday (Feb. 9), a brand new Yeezy advert ran in the course of the 2025 Tremendous Bowl selling the web site. The next day, Ye eliminated all objects from the location aside from one T-shirt with a swastika, the brand of the Nazi social gathering. The tee is called the HH-01, which some individuals suppose stands for Heil Hitler, a Nazi salute. Shopify, who hosts the Yeezy web site, has since disallowed Ye from working on their platform.

In an announcement to XXL, a spokesperson for Shopify defined the reasoning for taking down Ye’s merch web page.

“All retailers are chargeable for following the principles of our platform,” the assertion reads. “This service provider didn’t have interaction in genuine commerce practices and violated our phrases so we eliminated them from Shopify.”

Learn Extra: Right here Are 10 Controversial Shirts Rappers Created That Brought on Backlash

Ye Goes on Offensive 4-Day X Rant

Ye’s newest stunt comes after he went on a four-day tirade on X, the place it appeared like his sole function was to say essentially the most vile issues potential. In between staunch help for Diddy, Ye praised Adolph Hitler, known as himself a Nazi, dissed lifeless dressmaker Virgil Abloh, shared dozens of anti-Semitic posts, bragged about turning down Make-A-Want children for pictures, admitted to hitting girls and extra. Over the weekend, he continued by posting pornography earlier than lastly bowing out on Sunday night time.

“I am logging out of Twitter,” Ye introduced in his closing tweet. “I recognize Elon for permitting me to vent. It has been very cathartic to make use of the world as my sounding board. It was like an Ayahuaska journey. Love all of you who gave me your power and a spotlight. To [sic] we join once more. Good afternoon and goodnight.”